MEDIASPOT - Key Persons
Anne joined Mediaspot in 2017. Her responsibilities include marketing and media strategy, business development, and strategic digital initiatives.
Prior to joining Mediaspot, Anne worked in strategy and corporate development for Veritone, a disruptive AI start up. She also spent time in both a financial and strategic capacity at Quiksilver and Gerson Lehrman Group. Before corporate life, Anne competed as a professional tennis player on the ITF and WTA tennis tours.
Anne has a B.A. in Psychology from Stanford. and an M.B.A from The Wharton School at the University of Pennsylvania.
Arthur provides strategic and marketing direction for client brand development, and manages media research and planning, broadcast network buying, and digital technology applications.
Arthur and Kathy McLaughlin founded Mediaspot in 1991 in order to build a media service that could more effectively apply technology and service to build brands and client success.
Arthur has a B.A. in Physics and Mathematics from Swarthmore College and holds two post graduate degrees: a Master of Systems Engineering from the University of Pennsylvania, and an M.B.A. from the Wharton Graduate School of Business.
Daisy joined the Mediaspot team in 2005, and works primarily on the Pacific Life account.
Prior to joining Mediaspot, Daisy worked in the Global Wealth Management division at Smith Barney.
Job Titles:
- Vice President
- Vice President, Digital Media
Dan is responsible for leading the digital team and oversees all research, planning and buying of digital media for all Mediaspot clients.
Prior to joining Mediaspot, Dan was a Digital Media Manager at MEC, a WPP company, where he worked on digital media campaigns for Amgen LegalZoom.com, Invisalign and Singapore Airlines.
Job Titles:
- Account Supervisor, Director of Local Broadcast
Debbie and Kathy direct media buying television, terrestrial, and digital radio, and local cable. She is also account supervisor for several Mediaspot clients.
Prior to joining Mediaspot, Debbie was a Senior Buyer at MediaCom where she bought for clients such as Audi, Volkswagen and Mervyn's. Debbie's media experience also includes accounts such as Target, Mervyn's, Jack in the Box, Home Depot and Subway.
Job Titles:
- Vice President of Local Broadcast & Brand Planning
Erin supervises spot television, planning, buying and account responsibilities for many of Mediaspot's clients.
Prior to joining Mediaspot, Erin was a Senior Buyer at Starcom Worldwide where she bought for Disneyland and Buena Vista Pictures. Erin's media experience also includes TN Media and Ground Zero, for clients such as Chrysler, Jeep and California Tobacco Control.
Job Titles:
- Account Supervisor, Director of Local Broadcast
Gail's primary responsibilities includes spot radio, television, and local cable buying for many Mediaspot clients. She is also part of our planning team.
Prior to joining the Mediaspot team, Gail was VP/Associate Broadcast Director at Zenith Media where her client list included Verizon Wireless and the Lexus Dealer Association, among others.
Gail's career also includes media management responsibilities for Western Regional Chrysler and Jeep Dealer Association as VP, Group Broadcast Supervisor for TN Media.
Job Titles:
- Account Supervisor, Director Out - of - Home
With Mediaspot since 1998, Jennifer is responsible for all out-of-home planning and buying. Jennifer is a member of the in local cable and radio buying team and provides account supervision for Mediaspot clients.
Prior to Mediaspot, Jennifer managed market research and promotion for a variety of clients including Oldsmobile/General Motors, American Honda and Econo Lube N Tune.
Kathy and Arthur founded Mediaspot in 1991. Kathy's responsibilities include supervising all network and spot radio buying and account management for many Mediaspot clients.
Kathy has extensive experience in planning, buying, and account management across multiple categories including entertainment, retail, consumer-packaged goods, and restaurant chains. Kathy's media insights have been cited in The Wall Street Journal and Crain's Business.
Job Titles:
- Manager
- Manager, Account Services
Melissa joined Mediaspot in 2016. She has a specific focus on planning, tracking and data aggregation. She ensures that Mediaspot clients' unique and ever changing needs are met.
Prior to joining Mediaspot, Melissa spent 10 years at iHeartMedia.
Melissa has a B.A. in Psychology from the University of California, Irvine
Job Titles:
- Senior Vice President
- Senior Vice President, Client Services
Tamiko joined Mediaspot in 1992. Tamiko is responsible for client service delivery. Tamiko and Arthur manage network television planning and buying. She also supervises all out of home, print planning and buying.
Tamiko has extensive experience in entertainment and financial services. She is also responsible for staffing and training.