MARKETING SEMIOTICS

I founded Marketing Semiotics in 2000 as a consumer research and consulting firm serving blue-chip brands including Ford, American Express, Blue Cross/Blue Shield, Pfizer, and Dominos. We help CEO's and senior executives anticipate cultural change and manage its effects on brands, consumer behavior and innovation strategy. Working with a team of international experts in North America, UK, Europe, China, Korea, and India. We manage a range of projects including communication research, design development, and large multi-market consumer studies for brand positioning, new product development, and market expansion... Marketing Semiotics creates brand value by leveraging the power of cultural meanings to connect with consumers on three continents. Our network of seasoned professionals and international partners brings scope and depth to our approach and extends our reach to major markets worldwide.

Also known as: Marketing Semiotics Inc.