MAXIMIZING LEAD GENERATION

Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services... Lead generation is Job One: B2B marketers' single most important objective. Maximizing Lead Generation by Ruth P. Stevens will help you achieve outstanding results in any B2B marketplace. Brings science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. Maximize the value of B2B tools and the newest social, web, and search technologies.