THE MCLEAN PROJECT

In this regard, Airbus had developed an expertise in tailoring products to customer requirements. Whereas Boeing's value system revolved around conservative, probabilistic principles, Airbus' value system revolved increasingly around progressive, possibilistic principles... Nevertheless, Boeing had a lot more going for it than met the eye on the profit sheet. In addition to its historic positioning, it had futuristic positioning as exclusive builders of projected products such as U.S.A. multi-services military aircraft. Indeed, it had already acquired McDonnell Douglas and its proprietary technologies in preparation for these bidding battles. Moreover, it had a massive technology transfer project with the emerging Chinese nation in which Boeing would exchange turnkey empowerment for continuing orders of aircraft, 30 being the latest and greatest number.

Also known as: McLean Project

Primary location: Mclean United States