MEDIA STRATEGY

A media audit is a means of control, transparency, improving media agency performance and increasing return on investment (ROI). We most often audit digital, TV, out of home (OOH), radio, print and cinema, or indicators across media. We tailor the key performance indicators (KPIs) and methodology to each client according to their needs. In the case of global clients, the methodology is uniform for all countries. Each output of the media audit contains key points for improvement and how to achieve them. Clients can access automated outputs on an annual, semi-annual, quarterly or monthly basis (which is an increasingly popular option as they can respond to changes throughout the year). We work at the level of the advertiser - media consultant - media agency - media owner... Media Strategy Network, an alliance of independent media auditors and strategic media consultants, was founded in 2001. It currently consists of 18 local offices with a total of more than 70 media audit experts who..

Also known as: Media Strategy a.s., Media Strategy GmbH, Media Strategy Warsaw Sp. z o.o.

Primary location: Daventry United Kingdom