MANAGEMENT DEVELOPMENT ASSOCIATES

MDA brings both experience and new thinking to the fundraising table. Combining almost 200 years of development experience with the fresh perspective of consultants in their 20's and 30's, the MDA team is looking at new trends to reach the Fundraising 2.0 generation through major donor development, direct mail, and web/e-fundraising... MDA's philosophy is that the best way to serve our clients is to help them acquire donors who are worth mailing to in the long term-those with the capacity to continue significant giving for years to come. "Gimmicks" are avoided or carefully tested as we recognize that, while they sometimes result in a temporary spike in giving, they often lead to lower average gifts, higher costs, and list burnout that hurts in the long-term... Statistical analysis is critically important to our ongoing performance and decision-making, and we place a high value on testing to avoid wasteful spending and costly experiments. All of MDA's services (including direct mail,..

Also known as: MDA

Primary location: Tustin United States