MIXED FEELINGS

Public opinion polls traditionally ask people whether they feel positive or negative about an issue-agree or disagree, approve or disapprove. Yet researchers have long acknowledged that people can have both positive and negative feelings about an issue. In other words, people can have mixed feelings... A traditional scale would ask you to place your feelings on a scale from negative to positive , and if you were neutral you'd place yourself in the middle. But are you neutral because you're indifferent, or are you neutral because your feelings are mixed? There's no way express mixed feelings on a traditional scale.