MONAHAN & ROTH - Key Persons


Alfred Monahan - Founder

Job Titles:
  • Co - Founder
  • Expert
  • President and Chairman of Private Ledger Services, Inc
Forever, our hearts will be filled with fond memories, lasting inspiration, and all that has been shared with us from our beloved mentor and friend, Al Monahan. Alfred Monahan is a highly qualified and experienced expert witness and consultant in litigation and arbitration involving securities issues and disputes. He has over thirty-five years of specialized experience in the securities industry as a broker, top-level executive, consultant, and arbitrator. He has expertise and experience in areas that include securities industry standards and practices, investment suitability, misrepresentation, account churning, due diligence, broker-dealer supervision, and compliance, and he has testified extensively on behalf of both plaintiffs and defendants involved in securities disputes and litigation. Mr. Monahan has been an arbitrator since 1983 for the NASD (National Association of Securities Dealers), served as vice-chairman (1992-1994), and a member (1997-1997) of the NASD District 2 Business Conduct Committee which handles broker discipline issues. He was also co-founder and past president of the California Association of Independent Broker-Dealers and is chairman emeritus of the National Association of Broker-Dealers. Mr. Monahan has been an expert witness since 1986 and has served as an analyst, consultant, and/or expert in more than 350 securities and securities broker disputes. He has testified in more than 70 hearings before NASD, AAA, PSE, and NYSE arbitration panels as has also appeared frequently in Federal and State Courts in Los Angeles, Chicago, San Diego, New Orleans, and Greenville, SC. From 1983 to 2004, Mr. Monahan was president and CEO of the Monahan Group, a consulting group providing services to broker-dealers and syndicators, including compliance with regulatory requirements, organization and formation of new companies, development of organizational and policy manuals, liaison between broker-dealers and syndicators, account analysis in legal actions for all parties in securities disputes, and expert witness analysis and testimony. During this period, he has also served as president and CEO of Keystone Capital Corporation, a San Diego securities broker-dealer. He is presently CEO of Monahan & Roth LLC, a consulting company. Previously (1971-1983), as president and chairman of Private Ledger Services, Inc., Mr. Monahan directed the growth of this broker-dealer firm from its initial founding to ranking as a national company licensed in all fifty states, with 250 branch offices and 800 registered representatives dealing in securities, commodities, municipals, real estate, and insurance. He entered the securities industry after a twenty-eight-year career in the U.S. Navy from which he retired as a captain in 1970. Mr. Monahan was educated at the University of Washington (Seattle) and is a graduate of the Armed Forces Staff College, Naval School of Justice, and Postgraduate of Naval Science. He holds licenses as a General Securities Registered Representative, General Securities Principal, Financial and Operations Principal, and California Securities Agent, FINRA Series 99 License, and was a Certified Financial Planner.

David Martin - VP

Job Titles:
  • Managing Member
  • Vice President
  • CCO of Benchmark Investments, Inc
As a Partner with Monahan & Roth, David has provided direct support in the formation, registration and operations of various Investment Advisors and Broker Dealers. In his capacity as an Expert Witness Research Assistant, David provides a creative and comprehensive approach to organizing compliance issues and relevant case law. The combination of David's experience as CEO Keystone Capital Corporation, now Coinbase Capital Markets, David's current role as CCO Benchmark Investments, Inc. and experience as a consultant with Monahan & Roth results in a unique blend of technology, sales and compliance expertise. David Martin is the CCO of Benchmark Investments, Inc. and Benchmark Advisory Services, LLC, affiliated broker-dealer and SEC registered investment advisory with offices in Stockbridge, GA and New York, NY. In these capacities, David oversees the daily operations of the firm, manages the retail and investment banking teams and broker-dealer mergers and aqcuisitions. David currently holds his Series 7, 66, 24, and 99 Securities Licenses and CA Life/Health Insurance License. David studied business administration at the University of San Diego and earned the Certified Regulatory Compliance Professional Designation from FINRA/Wharton School in November 2010. David was elected to the FINRA District 2 Committee 2016 - 2018 term representing small firms. In this capacity, Mr. Martin participated in Committee Meetings, was a regular speaker at FINRA conferences and acted as a Disciplinary Hearing Panelist for FINRA Enforcement Matters. David is dedicated to helping underprivileged youth, previously as the Chairman of Youth and Leaders Living Actively, YALLA, a non-profit organization in San Diego. YALLA is the first and only comprehensive program in CA that uses soccer to motivate child survivors of war and immigrant youth to help rebuild their lives through our education, leadership and eco-therapy programs. In addition to this, David founded and runs an internship program offering Financial Services courses for credit with The University of San Diego, The University of California San Diego and Franklin Marshall business schools. This program has educated over 50 students. Outside of the workplace David is an avid golfer, sailor, Advanced PADI Certified Diver and Licensed Private VFR Pilot.

Eric Sams

Job Titles:
  • Consultant
  • President of E & E Financial Services, Inc
Eric Sams is the president of E&E Financial Services, Inc. and is registered with Axxcess Wealth Management, an SEC Registered Investment Adviser and Tessera Capital Partners, a FINRA member. Eric currently holds his Series 4, 7, 24, 53, 66, 79, 99, and several state life and health insurance licenses. Eric studied economics and attained a Bachelor of Arts degree from UCSD in 2009. In his capacity as a consultant with Monahan & Roth, LLC, Eric is responsible for due diligence, case research, client services, and provides direct support to senior management on all matters. Outside of the workplace Eric is a scratch golfer, a regular volunteer in the community, and is dedicated to health and wellness.

Lisa Roth - Founder, President

Job Titles:
  • Co - Founder
  • Managing Member
  • President
  • Member of FINRA 's National Arbitration
Lisa Roth is the president of Monahan & Roth, LLC, a professional consulting firm offering compliance guidance, expert witness and related services on financial and investment services topics including securities and financial services industry compliance, investment product due diligence, investor suitability, management and supervision, information security and related topics. Ms. Roth holds FINRA Series 7, 24, 53, 4, 65, 99 Licenses, and has served in various executive capacities with Tessera Capital Partners, LLC, Keystone Capital Corporation, Royal Alliance Associates, First Affiliated (now First Allied) Securities, and other brokerage and advisory firms. In 2003, Ms. Roth founded ComplianceMAX Financial Corp. a regulatory compliance company offering technology and consulting services to more than 1000 broker-dealers and investment advisers. Ms. Roth's leadership at ComplianceMAX led to the development of revolutionary audit and compliance workflow technologies now in use by some of the United States' largest (and smallest) broker-dealers, investment advisors and other financial services companies. Ms. Roth has been engaged as an expert witness on more than 180 occasions, including FINRA, JAMS and AAA arbitrations, Superior Court and other litigations, providing research, analysis, expert reports, damages calculations and/or testimony at deposition, hearing and trial. Ms. Roth is a member of FINRA's National Arbitration and Mediation Committee, and FINRA's Series 14 Item Writing Committee. Ms. Roth was unanimously selected by her peers to serve as the Chairman of FINRA's Small Firm Advisory Board for one of a total of four years of service on the Board from 2008-2012. She has also served a 2-year terms on the PCAOB Standing Advisory Group. Ms. Roth is an active participant in industry forums, including speaking engagements and trade associations. Ms. Roth resides in CA, but is a native of Pennsylvania, where she attained a Bachelors of Arts Degree and was awarded the History Prize from Moravian College in Bethlehem, PA. Outside the workplace, Ms. Roth competes in endurance cycling and rowing events.