NADA

NADA AS is a subsidiary of MBL, the Norwegian Media Businesses' Association. NADA's primary purpose is to further the use of digital ad services for newspapers and magazines in Norway. Starting in 1999, NADA has developed and published national standards for newspaper ads as well as for magazine ads. From the beginning NADA has championed the PDF format for printed ads... NADA is financed by the Norwegian newspapers. NADA's Board of Directors currently consists of Tom Lekang (Amedia), Yngve Eide (Schibsted) and Yngve Haukaas (Agderposten). NADA's general manager, running the day-to-day business, is Associate Director Geir Engen in MBL. NADA has engaged a small number of consultants for development and support purposes.

Also known as: NADA AS

Primary location: Oslo Norway