NEWVIEW MARKETING - Key Persons
Alexander's media research background and an MA degree in Media Management serves as the foundation for expertise in SEM and SEO marketing along with online marketing programs including banner and text advertising, pay per click campaign management, affiliate advertising and program management and email campaign development. Alexander is an expert in creating and refining client's current online strategies, creating significant increases in key online performance metrics.
After seven years managing online marketing at EarthLink, Inc, Alexander started his own online marketing business, Alexander is experienced in a variety of industries including telecommunications, financial, e-business, high tech, real estate, entertainment, and associations. On the global level, he has executed successful online marketing programs for national and multi-national organizations including Dun and Bradstreet, Microsoft, Countrywide, PeoplePC, and others.
Job Titles:
- Hemispheres Marketing Research
David has spent fourteen years analyzing consumer perceptions and behaviors and the resulting implications for business strategy. David leads ideation workshops to develop new products, brands, marketing communications programs, marketing plans, and names. He also works with client teams to develop powerful brand strategies that are meaningful and motivating to customers, employees, and other stakeholders.
Prior to forming Hemispheres, David was a Vice President with Q2 Brand Intelligence (a marketing research and consulting company.) He has also worked as a researcher and brand planner with Publicis Advertising, EvansGroup Advertising, and TATTOO (a San Francisco based brand strategy and research firm.)
Job Titles:
- Creative Director for Y & R / Lord Dentsu
- Kerkom Communications
Harry has served as Creative Director for Y&R/Lord Dentsu along with positions at the world's leading creative houses including Grey Advertising, Daily & Associates, DDB Needham and more, creating some of the best known brand and corporate identities out there, such as Timberland, Westin Hotels, Hewlett Packard, 76/Circle K, Countrywide Home Loans and FedEx. Harry started Kerkom Communications in 1992 as a developer of creative marketing strategies and advertising communications.
Red Tiki features Ken Messenger, who is known for his iconic logos and love of font design. Ken has fifteen plus years of print and web design in a wide range of projects including: branding, advertising, product and trade show graphics. Ken has extensive experience in website design at Ticketmaster and IdeaLab companies.
With over 20 years of marketing experience spanning traditional packaged goods to SaaS services, Nancy serves as the project leader/ liaison with the client, personally overseeing all details in each phase of a project. She is versed in all aspects of product development from concept ideation to retail or online distribution. Nancy has worked with B2B and B2C clients, both large and entrepreneurial.
Nancy started her career in food and beverage marketing with a variety of clients ranging from Nestle, Coca Cola Foods, to Chef America and Heinz Pet Products. Nancy spent several years at Mattel Toys in preschool learning toys and large dolls. Following the trend into online entertainment, she went on to develop and market CD-ROM entertainment software. From there, Nancy gained expertise in SaaS services in telephony, conferencing, and security software.
Nancy's most recent focus has been business development and marketing for military and industrial manufacturing clients. She has taught upper level marketing courses at the University of Montana and is active as a moderator for Digital Hollywood events.