PROFORMA - Key Persons


Brian Carothers - CTO

Job Titles:
  • Chief Technology Officer
Brian joined Proforma in 2015. He manages our 85+ member technology team and leads the development of Proforma's business management technology platform, ProVision.

Doug Kordel - President

Job Titles:
  • President
Doug joined Proforma in 2003 and oversees the development of leadership and management teams, communication, growth strategies and all legal affairs for the organization.

Greg Armstrong

Job Titles:
  • Vice President of Sales Development
Greg Armstrong is an experienced sales professional focused on providing our Affiliate Owners with sales coaching, training and business development support.

Greg Muzzillo - Founder

Job Titles:
  • Founder
Greg founded Proforma, a $20 million distributorship, in 1978 and began franchising in 1986. He oversees business development and marketing initiatives for the organization.

Jeff Myers

Job Titles:
  • Vice President of Finance
Jeff oversees administrative, financial and risk management operations while providing financial assistance for Affiliate Owners.

John Campbell

John joined the Proforma Family in 1986 and assists hundreds of distributors, sales reps and corporate professionals reach their full potential by joining Proforma.

Michelle Dalton

Job Titles:
  • Vice President of Strategic Partner Development
Michelle joined Proforma in 2019 and leads efforts to develop and implement programs that maximize the value of our vendor relationships.

Stan Maxwell - Chief Strategy Officer

Job Titles:
  • Chief Strategy Officer
Stan works closely with the Technology Team to help drive the development of ProVision, leads the management of external partners and identifies internal process optimization.

Vanessa M. Edwards

Job Titles:
  • Director of Business Development
Vanessa helps grow the Proforma Family through recruiting new distributor owners and helping current Affiliate Owners develop their businesses to reach their dreams.

Vera Muzzillo - CEO

Job Titles:
  • CEO
Vera joined the company as CEO in 2001 and focuses on maximizing strategic development opportunities, provides oversight to technology advancements, finances and operations.