TIRTA - Key Persons
Job Titles:
- Director of Deliverability, ExactTarget
Job Titles:
- Consultant With Apiary Digital
Alyssa is a consultant with Apiary Digital and has over 7 years of experience with a background from Facebook, Grey, Universal McCann, and Carat. She has worked with clients like Disney Parks and Resorts, Wells Fargo and many more. She has worked both in traditional and digital advertising, but her passion is in social media and content.
Job Titles:
- Member of the Board of Directors
- Member of the Executive Committee
As Chief Marketing Officer of https://www.1800flowers.com, Amit is responsible for leading a multi-channel marketing strategy for the brand across online, digital and social channels. Additionally, he manages innovation partnerships and provides strategic direction for the growth and development of mobile and social commerce across the company's entire portfolio of brands.
Amit has a proven track record for leading digital and performance marketing, while rapidly scaling user acquisition and revenue streams. He joined 1-800-Flowers.com in September 2010 to manage online, mobile and social marketing initiatives. Over the next several years, he was promoted to roles of increasing responsibility and was named Chief Marketing Officer in March 2017. Prior to joining the company, Amit held strategy and business development roles at FTD, Visiting Nurse Service of New York and McKinsey & Company.
Under Amit's leadership, the company continues to be at the forefront of implementing new and emerging technologies. To nurture and grow the entrepreneurial spirit across the company's portfolio of brands, Amit oversees the company's Digital Leadership Program, an incubator for young talent and catalyst for driving innovation throughout the organization.
Amit is a member of the Board of Directors and Executive Committee for the Mobile Marketing Association. He has a master's degree in Liberal Arts and Sciences/Liberal Studies from Harvard University and a Bachelor of Arts in Liberal Arts from Bowdoin College.
Job Titles:
- Agile Marketing Coach, Keynote Speaker, and the Author of "Death of a Marketer."
President and Lead Trainer for AgileSherpas, where I spend most of my time helping marketing teams transform the unrelenting chaos of traditional marketing into innovation-filled Agile cadences.
Job Titles:
- President, Anne Holland Ventures, Inc
Job Titles:
- CEO of Gig Economy Networks, Gig Economy Networks
Beata is a HR trainer and certified career development coach, passionate about digital and social learning. Her career spans Europe and Asia.
While living and working in China, she discovered her calling for coaching - she combined that with her international recruitment expertise. Both skill sets enable her to advise people how to create careers they love and build strong online brands.
Throughout her career, she has designed various types of training that has served over 450 people from 40 countries, including European & African states, Canada, U.S., India, China, South Korea and Japan. She has delivered training and coaching to 350 participants ranging from IT graduates/students to middle and senior management including the CFO and CEO roles.
Beata's passion has always been helping people and organizations reach their full potential, implement changes, and successfully embrace challenges in a multicultural world. While working in London, she assisted companies like Siemens, Swicorp, Barclays Bank, Capgemini, Infosys, Volvo and many others to acquire niche talent and improve their staffing strategies. In 2011 she moved to Beijing as an HR & intercultural consultant and L&D Specialist. Beata delivered training to individuals, start-ups, MNCs and NGOs including Networkers, Mars, Daimler, GSK, CNOOC and the SACE Foundation. In 2014 she relocated to Prague, where she co-founded Coachify - training and consulting company providing its clients a unique blend of cross-border career coaching and social media training. Recently she moved back to China and lives in Shanghai.
Job Titles:
- Consultant With Apiary Digital
Channy is a consultant with Apiary Digital and has over 7 years of experience. Channy's background includes working for a variety of companies of all sizes and industries. Channy's expertise is in digital marketing and strategy with specialization in SEO.
Job Titles:
- Senior Director of Search Marketing
Job Titles:
- Digital Marketing Consultant & Social Media Strategist
Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strategies.
Her career spans 10 years working on pioneering projects for console, online and mobile gaming, including project management, marketing & live operations, social media as well as community development for a diverse range of products; hard-core FPS, strategic and role-playing games, lifestyle & travel mobile applications and online payment services across countries like China, Taiwan, the United States, Canada, Poland and Russia. For the last few years she has been helping start-ups, so she knows how to achieve maximum results with limited resources.
With years of marketing experience in content creation, including online TV program, PR and brand communication for companies like IKEA Poland, Gry Online - the biggest Polish gaming content site or DotPay - online payment provider, she has specialized in engaging consumers and converting them to loyal users to drive revenues. Hands-on experience in digital media planning and buying including social, mobile, and e-commerce have made her an important marketing asset. She has managed successfully marketing campaigns for the mobile applications launches and deployed digital media strategy to create brand impact and generate consumer engagements.
In 2012 Dagmara moved to Beijing, China, where she pursued an international career of a Senior Community Developer in a start-up called Cmune. She was part of a team behind success of FPS UberStrike (12 mln users) published on desktop & mobile and FPS Bullet Rush, published by Xiaomi - one of the biggest Chinese mobile companies.
In January 2015 she relocated to Montreal, Canada, where she keeps working as a Digital Marketing & Social Media Strategist. Working successfully as an independent consultant led her to co-found Coachify - a location independent consulting company combining digital marketing with social recruiting services.
Dagmara loves exploring Taiwanese hidden gems and local haunts altogether with its remarkable cuisine. She spends around 3 months during the year in Asia or Europe and enjoys the "work and travel" lifestyle. She's an avid practitioner of qigong - fitness and meditation technique originated in ancient China. In her spare time she enjoys reading books on neuromarketing and she is currently writing her first novel.
She studied Italian language & culture, journalism and social communications, graduating with Masters Degree from Jagiellonian University in Cracow, Poland. She speaks English, Polish, Italian and studies Chinese Mandarin.
Job Titles:
- Business Consultant & Social Media Director, Supplier - Connection.Net, an IBM Funded Initiative
Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO's, and produced dozens of major corporate events. Since 2006 he's served 3 years as Small Business Consultant & Social Media Director for Supplier-Connection.net, an IBM funded initiative, ran 2 business turn-around's, digital marketing campaigns, and recently launched CoupleWise, the 1st health and wellness app for marriages and couples.
Darcy Grabenstein has more than 15 years of experience in digital marketing, with a heavy emphasis on e-commerce. In the realm of email marketing, she has worked on both the creative and production sides of the business. As a senior copywriter, Darcy has written email copy for clients ranging from large corporations to sole proprietorships, in industries from retail to consulting services. As a technical account manager, Darcy developed and deployed emails for a major cosmetics conglomerate, hitting the "send" button for thousands of emails at a time. And, on a freelance basis, she has written numerous blog posts on email marketing, SEO, copywriting and other online marketing topics.
David is a 15-year veteran of some of the most cutting-edge media, marketing, and technology firms.
Job Titles:
- Chief Catalyst, the Content Catalysts
As former Senior Vice President & Chief Marketing Officer of McDonald's USA, Deborah played a key role in McDonald's turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald's, Deborah's CMO experience includes positions at PulteGroup and Chrysler. She also held senior level marketing roles at Lexus, Toyota, and Mazda. Deborah serves on the boards of Groupon and Mediaocean, is the Vice-Chair of the ANA and is on the Board of Governors of Cranbrook Schools. Deborah is recognized for developing the "Agency of the Future" model, which brings a new, collaborative approach based on top talent and technology, with digital, data, and human intelligence at the core.
Job Titles:
- Director of Mobile, Media & Entertainment, ForeSee
James has had a long career in high tech marketing using Agile principles before he knew that's what they were called. He's been a senior executive at small private and large public companies, primarily in leading functions such as product management, marketing, sales, business development. James has learned that these foundational principles work across industries. He's worked in several industries including in enterprise software, computer storage, test equipment, consumer electronics and alternative fuel and energy products. He began his career as an Agile coach in 2013, specializing in non-IT environments like marketing and sales enablement departments. He is a well-known speaking and author on the topic of Agile in Business.
Job Titles:
- Chairman
- Chief Executive Officer
Job Titles:
- CEO of Never Stop Marketing
Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years.
Previous work experience includes Microsoft and consulting to start-ups, mid-market firms, and enterprises, including JNJ, Yes To Carrots, and two NY Times best-selling authors (Dan Pink and Gretchen Rubin. Jeremy also spent 3 years living and working in Frankfurt, Germany and Tokyo, Japan.
Jeremy is the author of numerous whitepapers and a book, appropriately titled, "It's ALL on the Blog, DON'T Buy the Book," and has presented to hundreds of audiences in 15 countries. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit among others.
Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. In December of 2016, he edited and published a collaborative eBook with 33 of the biggest influencers and thought-leaders called "Blockchains in the Mainstream: When Will Everyone Else Know?"
Kevin Popović, is the Founder of Ideahaus®, a creative communications agency that helps clients figure out what to say and how to say it to their target markets.
Kim Albee - Founder, President
Job Titles:
- Vice President, Digital Strategy, Juice Pharma Worldwide
Job Titles:
- SVP & Managing Director, Text100
Job Titles:
- SEW Expert & President / CEO
Prior to working in academics, Marushka Andrews gained practical experience in the work field where she held different positions. In 2012 she had her first teaching experience as a part timer. August 2013, Marushka embarked on a new journey as a full time lecturer for the Marketing program of the Faculty for Accounting, Finance and Marketing at the University of Aruba, where she currently teaches: Advertising and Design, Marketing Management, Consumer Behavior, Intro to Web Design and User Experience.
Marushka holds a Bachelors Degree (BFA) in Graphic Design, a Master Degree (MFA) in Computer Arts-New Media, and an MBA degree.
A Forbes Top 50 Social Media Power Influencer two years in a row, a Forbes Top 5 Social Sales Influencer, and creator of the leading social media for business blog Maximize Social Business, Neal Schaffer is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Business School Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization "Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success" (Wiley) but has also published two other award-winning and critically acclaimed social media books: "Maximizing LinkedIn for Sales and Social Media Marketing" and "Windmill Networking: Maximizing LinkedIn."
Job Titles:
- Founder & Principal Consultant, ShermanUX
Job Titles:
- Global Marketing and Innovation Senior Executive
Peter is a global marketing and innovation senior executive & CMO with 28 years of leadership across diverse industries in consumer and business products, services & technology for market leaders such as Capital One, Hershey, General Mills, US WEST (Qwest), and Ameritrade. His ability to ignite dramatic growth & profits with breakthrough strategies/innovation has enriched all his work.
As CMO at The Hershey Company, and reporting to the Chairman and CEO, Peter led all global innovation (product, packaging, digital/business model) and reenergized it to drive bolder thinking and greater speed to market. He managed Hershey's iconic global brands, advanced capabilities, enhancing the Hershey marketing model to fully embrace digital, social/insights-driven marketing and developed new campaigns that spurred growth.
Previously, Peter served in executive roles at Capital One, culminating in that of SVP, Brand Marketing, Capital One Financial. Leading the teams that supported all the lines of business with strategic and tactical marketing, he and his team developed/launched successful products across card, retail & digital banking and drove dramatic growth in consumer and business segments.
Before, Peter served as CMO at TruSecure Corporation, later acquired by Verizon. He built the marketing, rebranded the company, designed new offerings for medium and large enterprises, built an inside sales/lead generation capability, and drove 340% growth in < 3 years. Earlier, Peter served as CMO at Ameritrade. He built a team of 35 professionals, managed a $150M budget, drove unprecedented new account growth (90,000 to 500,000) at record low acquisition costs & increased revenues from $65M to $650M. As Founder of CMO Inc., Peter now advises organizations on marketing and brand strategy and speaks to groups around the world on leadership challenges in modern marketing. He also writes for Forbes and CMO.com, and is the author of the forthcoming book Marketing in Tribal America.
Job Titles:
- Consultant With Apiary Digital
Rachel is a consultant with Apiary Digital and has 9 years of experience specializing in Google Analytics, tag management and data visualization. She has previously worked for Microsoft and Concur Technologies and with consulting clients like Marc Jacobs Beauty, Rite Aid, Panasonic, McCormick's, Arm & Hammer, and Lowe's. A location independent freelancer, Rachel is currently traveling the US in her 1989 Toyota RV where she likes to take conference calls from national parks.
Scot Wheeler is the Director of Marketing Analytics and Consumer Insights at the online grocer Peapod. Scot is also an adjunct lecturer in Integrated Marketing Communications at Northwestern University, where he teaches Digital Analytics. He is a leader in digital analytics delivery, with over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.
Sharon Bernstein has almost 20 years of digital analytics and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sharon has held positions in both large media agencies and small consultancies.
Before starting her own marketing analytics consulting business, Sharon was a senior executive at Starcom MediaVest Group overseeing P&G's global measurement strategy, as well as Havas Media where she lead analytics product development in the US. Sharon also held positions with Compete/Millward Brown Digital, where she helped US wireless carriers optimize the Internet as a selling and retention channel, and Digitas where she was responsible for creating online marketing and branding strategies for leading companies including AT&T, Dell, General Motors, Kraft Foods, and LLBean.
Sharon has a M.S. in Mass Communication from Boston University, and a B.A. in English from Tufts University.
Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. He is a teacher, investigator, and idea man whom organizations trust to get to answers that will help set business goals and strategies, and to help deliver on them.
Stephen works in two consulting practices. One of these is Lightbulb Strategy, where he focuses on consumer insight, branding, and marketing communications-both training employees to develop their expertise in these areas, and working directly with companies on projects himself (see more at lightbulbstrategy.com). Additionally, at the firm AND Advisors, Stephen is part of a team of experts on human behavior who develop strategies for business growth with a focus on the people who are the internal and stakeholders-both employees, who can drive business growth by developing their skills and strengths, and customers, whom companies can always understand and serve better.
Part-time, Stephen pursues his curiosity about the human experience at Northwestern University, where he is Adjunct Lecturer in the Integrated Marketing Communications program at the Medill School. He teaches the course Consumer Insight, focusing on behavioral and psychodynamic psychology, sociology, and cultural anthropology. Previously, Stephen was Adjunct Lecturer at the Kellogg business school at Northwestern, where he taught Consumer Behavior.
Stephen has an M.A. in Psychology from Northwestern, and is certified in Emotional Intelligence by the University of Illinois program in PdEI Leadership. Stephen developed his expertise in market research and strategic planning during 23 years at Leo Burnett Advertising, where he was Senior Vice President and Strategy Director. There, he gained profound insights into consumers, developed successful brand strategies, and learned how to move projects through large organizations-and he experienced the importance of company culture as a factor in achieving business objectives.
Stephen lived the more entrepreneurial side of life when he helped start up the Chicago office of ad agency Ammirati Puris Lintas, and he also helped the interactive agency Leapnet grow from a small organization, by founding the company's practice in Account Planning. In the early 2000s, Stephen started up the successful Account Planning Shop, a consulting firm providing market research and strategic planning services to ad agencies and marketing companies. He has spent much of his career working on international markets, building bridges of understanding across cultural barriers.
Job Titles:
- Digital Strategist, Omni - Channel Execution, Serving Financial Institutions
Job Titles:
- Vice President, Analytics & Insights, Buddy Media
Job Titles:
- CEO and Co - Founder of MarketMeSuite
Tammy is the CEO and co-founder of MarketMeSuite, the "Inbox For Social" for Small Businesses. Late 2009, after spotting trends and recognizing the future in social media, she co-founded the popular social media marketing dashboard, MarketMeSuite.com. The company now has a fast-growing global customer-base of businesses and consultants. She also runs WeAreSocialPeople.com, the community driven blog. Submit articles and you may just see them published!
Job Titles:
- Vice President of Media for M & C Saatchi Mobile
Will Phung is the Vice President of Media for M&C Saatchi Mobile, a leading full-service mobile advertising agency. In this capacity, he oversees all US based client accounts and manages the Media and Design teams. Will is responsible for media-partner relationships and for ensuring that campaigns meet the clients' KPIs. In addition to on-boarding multiple new clients, Will has successfully grown existing business.
Prior to M&C Saatchi Mobile, Will managed client services for Velti, a global mobile marketing and technology company that owned MobClix, one of the largest app-inventory exchanges at the time. There, he managed a team of client-service managers that drove campaign success and developed packages designed to fit within client strategies.
Will has profound expertise within the programmatic space that stems from years spent with Cadreon, the MediaBrands trading desk. He also developed multiple integrated campaigns that couple digital and traditional media, such as print and television.