PAUL J LUCAS MARKETING

Growth is a special challenge for Credit Unions. Membership growth must be accompanied by a commitment to increased core product and service penetration to translate into profitable growth. Membership growth can be a numbers game. Successful financial growth is about developing brand loyalty by delivering on service promises. The team at PaulJLucas.com understands the connection between marketing, operations and profitability and the need to build the brand internally among service providers in addition to external branding... The website of Paul Lucas, credit union branding and marketing consultant.