PECARO

Strategist: I design and implement marketing strategies aligned with business targets and develop digital campaigns to increase web traffic. After campaigns are completed, I analyze marketing metrics and leads to identify trends and recommendations. I also review SEO/SEM and Google Analytics on website traffic and campaign performances... Designer: Just when I think I hit a point of a great design solution, I push it one more step. I think to myself, "would the audience looking at this creative understand the purpose and or feel something? Would they take action?" If the answer is no, I keep researching and testing out more solutions.