PEOPLE FIRST - Key Persons


Alexandra Dumitru

Job Titles:
  • Associate
  • Associate Read More
Alexandra was born in Romania and educated in the United Kingdom. She currently holds a bachelor in Management Science. As an ambitious young lady, she started her career as a Junior Associate at People First and intends to continue her studies in order to specialize in the field of Human Resources Consultancy.

Asma Bajawa - Founder, Managing Director

Job Titles:
  • Founder
  • Managing Director
  • Fellow of the CIPD
  • Founder and Managing Director of PeopleFirst HR Consultancy
  • Founder and Managing Director Read More
Asma Bajawa is the Founder and Managing Director of PeopleFirst HR Consultancy. Born and bred in the UK, Asma started her career with British Airways where she spent 22 years working in different aspects of the business but predominately in HR & Training and Development. 10 years ago, Asma moved to the UAE where she held a number of senior HR Directorship roles before setting up PeopleFirst. Since then she has spearheaded the company to become one of the leading HR consultancies in the region. Prior to setting up PeopleFirst Asma was the HR Director for du where she successfully led the launch of the company from an HR perspective. She then went on to work for Abu Dhabi Airports Company as the Principal Consultant working directly with the Board to right size the company from 1200 to 650 employees as it transitioned from being a Government entity to a joint stock semi private company. Her business acumen, enthusiasm and ability to understand and work successfully with different cultures has helped her to build a strong reputation across the region. She has gained the respect of many senior executives and Board members across a wide range of industry sectors in the government, semi government and the private sector. She has successfully lead large transformation projects and acquisitions by supporting organisations to manage people and change through an integrated approach. Asma is respected as an HR professional who is able to challenge and influence at senior levels. Her ability to raise HR's profile in numerous organisations is testimony to her understanding of how HR really adds value to a business. Asma is a Fellow of the CIPD and has an MBA from Kingston University in the UK.

Constance Drouot

Job Titles:
  • HR Consultant
  • HR Consultant Read More
Constance has 10 years experience in both specialist and generalist roles in Human Resources Management, both in-house and as a consultant. She has worked in a variety of industries such as Banking and Financial services and Oil and Gas. As the Human Resources Development Manager of Groupama Asset Management (subsidiary of one of the largest insurance group in France), Constance was in charge of Talent Acquisition, Learning & Development and Career Management. She was acting as a generalist Business Partner, developing trusting relationships with all internal and external interfaces, providing guidance and advice to line managers on complex HR and organizational issues including labor law compliance and employee relations. Prior to this, she has worked at Total in Qatar as an HR Projects Officer where she had to support the HR & Administration team on their day to day assignments and act as the local representative and coordinator for all projects related to HR, such as job analysis, job evaluation and grading. She also held recruitment specialist positions in Paris based top-tier international executive search firms where she was responsible for sourcing and qualifying highly qualified candidates, while building robust long-lasting relationships with her clients. Constance holds a Masters degree from the University of Paris Assas in Labor Law and Employee Relations and a Masters degree from the University of Paris Dauphine in Human Resources Management.

Jumana Mustafa

Job Titles:
  • HR Consultant
  • HR Consultant Read More
Jumana has over 3 years of experience in Human Resources Management. She is passionate about organizational development and employee engagement, on which she has worked extensively across different client organisations. Prior to working with People First, Jumana worked as an Associate Consultant on a variety of HR projects including Performance Management, Instructional Design, and Job Analysis. Her clients included multinational organisations like Unilever, Shell, and Mothercare.

Mohsin Bajawa

Job Titles:
  • HR Consultant
  • HR Consultant ( UK Office )
  • HR Consultant ( UK Office ) Read More
Mohsin Bajawa is the HR Consultant(UK Office) at PeopleFirst HR Consultancy and has over 8 years' experience in the field of compensation & benefits. He has robust knowledge and experience in this field covering the MENA region, including but not limited to the GCC, Mashreq and Maghreb geographical regions. Prior to joining PeopleFirst, Mohsin gained his HR experience through working in multinational and diverse teams at Unilever and Schlumberger where he implemented global best practices and standards across the MENA region. Mohsin is a performance driven individual with a keen focus on accountability and responsibility. His analytical and growth mindset makes him creative in his approach to solving problems. He has excellent project management skills, change management experience and in-depth knowledge of international and expatriate assignment packages and global mobility principles. His core strengths include salary and benefits benchmarking, cost modelling and performance based reward initiatives, in addition he is proficient in Hay & Mercer Job Evaluation, Job Matching methodologies and software's such as SAP, PeopleSoft and Workday HR Management Systems. Mohsin holds a first class honors degree in Business Studies Management from Middlesex University, London.

Polina Antonova

Job Titles:
  • HR Consultant
  • Associate Member of the CIPD
  • HR Consultant Read More
Polina is a highly skilled HR professional with a strong operational background and more than 5 years` generalist HR experience. She has worked in private and educational sector organizations in Europe and the UK across resourcing and retention, on-boarding, employee relations, talent management and organizational development. Polina is passionate about organizations, their culture and people and enjoys finding HR solutions to solve business problems. Throughout her career she has consistently led and delivered a number of high profile projects ranging from workforce planning to the design and implementation of an appraisal system. Prior to joining PeopleFirst, Polina was responsible for overseeing the HR Shared function of Westminster University in the UK, where she provided delivery and management of the full range of HR activities. Polina is an Associate member of the CIPD and holds a 1 st Class Degree in Business Administration from University of Hertfordshire, UK.

Robert Mosley

Job Titles:
  • Global Remuneration Expert & Consultant
  • Global Remuneration Expert & Consultant Read More
Robert Mosley is widely recognized in many industries and many countries as one of the leading global experts on compensation and benefits, and is also a leading expert in the more general field of human resources within the specific aviation and airline sectors. His main areas of expertise and specialism are in the fields of job analysis, organization design, job evaluation, grading schemes, pay structures, allowances, bonuses and incentives, executive remuneration, industrial relations and collective agreements, e-HR systems, and all issues on compensation and benefits globally, especially in the GCC having worked in the Middle East region for over 20 years. Robert was born and educated in London (in UK) and he graduated with a MA master's degree in Mathematics from Oxford University (in UK) in 1983, and then obtained his MBA master's degree in business studies from London Business School (in the UK) and Chicago Business School (in the USA) in 1985. He is also a Fellow of the Chartered Institute of Personnel and Development (in UK) with an FCIPD qualification.

Roxana Hurdubei

Job Titles:
  • HR Consultant Read More

Sabahat Ahmed

Job Titles:
  • HR Consultant
  • HR Consultant Read More
With over 15 years of rich and extensive professional experience from being associated with highly reputable organisations in the UK & UAE, Sabahat's core expertise in L&D include planning, designing, developing & strategising learning initiatives across culturally diverse work environments. She is skilled at identifying and analysing training needs across various competency levels by making effective use of observation tools and questionnaires. She creatively identifies & strategises methods for improving staff productivity and behaviour in accordance with the organisation's vision, mission & values. Sabahat has an exceptional ability to design and develop curriculum for training with suitable instructional methodology, progressive learning interventions and structured evaluation method(s). She is also equipped to empower people through providing structured feedback and coaching . Sabahat has experience of designing tailored competency based learning solutions for organisations across a range of industry sectors such as Reed Group of Companies - UK, Cambridge Education Group - UK, Dubai Electric & Water Authority (DEWA), Dubai Municipality, Commercial Bank of Dubai, Ashghal - Qatar, Qatar Aluminium Company (Qatalum), ITOCHU Trading, SABIC - KSA, Arab bank - Jordon, Economic Zones World - Jafza Dubai, Borouge - Abu Dhabi. Her qualifications include Masters of Arts & Postgraduate Diploma in Education Studies, Postgraduate Certificate in International Professional Development, Certificate of Professional Education and PTLLS training certificate from the UK.

Sue Hanson

Job Titles:
  • Associate
  • Associate Read More
  • Fellow of the CIPD
Sue Hanson is a HR Professional with broad experience across different industry sectors. She has 16 years of experience leading HR teams in three major blue-chip companies. She specialises in global recruitment, Organisational Development, company restructures and the talent management of leaders, creating Assessment processes and programmes to meet the particular needs of different organisations. Sue has worked with senior teams on volume recruitments including the Eurotunnel start-up and British Telecom. She has worked with national and multi-national companies in the UK, Europe and UAE. She is a member of the Viva Panel for the NHS Leadership Academy in the UK. She brings long-term HR expertise, common sense, a strategic approach to business issues and a positive view about people and their potential for success. Sue has experience in using a variety of techniques in coaching programmes, including Hogan Personality profiling and NLP to help speed and consolidate the process of change to meet clients' desired outcomes. Sue is a Fellow of the CIPD, a qualified Coach, an NLP Master Practitioner and a Member of the UK Institute of Directors.