PERPETUAL LICENSING

Perpetual is a full-service brand licensing agency (sometimes referred to as a merchandise licensing agency) that connects brand owners and manufacturers to extend well known brands into new retail products... Based in New York and Los Angeles, Perpetual is recognized as one of the most successful strategic merchandise licensing agents in the industry. Our customized brand-extension programs deliver licensing solutions for dynamic clients who are looking to build their brand, protect their trademarks and generate revenue... At Perpetual, we believe every brand has equities that define its values and distinguish it from its competitors. The most powerful brands have easily recognizable equities that create an emotional bond with consumers. These brands are worthy of strategic brand licensing programs that leverage their equities and extend them into new products.

Also known as: Perpetual, Perpetual Licensing LLC

Primary location: New York United States