Prevar is a private joint venture company owned by industry. Our shareholders are New Zealand Apples & Pears Incorporated, Plant & Food Research (New Zealand) and Apples and Pears Australia Limited...
The future of fruit is rapidly evolving and Prevar is committed to staying ahead of the game. Our purpose is to deliver strategic and competitive advantage to the industry through developing and commercialising the world's best apple and pear cultivars...
We work in collaboration with Plant & Food Research (PFR) to deliver new varieties which meet both current and future market opportunities. Prevar and PFR follow and anticipate future consumer trends to ensure the breeding programme's products reflect these demands.