PREMIER PAWN - Key Persons


Dave Choy

Job Titles:
  • SENIOR BUYER
Dave brings over 30 years of sales and customer service experience to our store. He joined us early in 2015 and recently graduated his GIA Applied Jewelery Professional course. He's an avid golfer on his off-time and frequently debates with our other staff on who plays a better game.

Ernst Strasser

Ernst Strasser The ‘founding father' of PJL Immigrating from Germany shortly after World War 2, Ernst worked a difficult life in the drywall industry to support his family. He mortgaged his home and risked his retirement savings to start Premier in 1995. We are thankful for his vision and perserverance because it built the foundation of our work ethic today: strong value and strong principles. CLOSE

Eryn Bayes

Job Titles:
  • ASSISTANT MANAGER
Eryn joined us in 2003. She brought her previous retail and administration skills to our operation and has assisted us in streamlining many aspects of our business procedures. Given her organizational prowess she oversees our online listings and website database. Eryn received her Graduate Sales Associate from the American Gem Society in 2006 and her G.I.A. Accredited Jewellery Professional certificate in 2012. 2014 marked another achievement when she obtained her Diamond Certification from the Diamond Council of America - well done! She's currently taking diamond grading through the G.I.A.

Gold Bullion

Job Titles:
  • Designer Fashion

Hugh Ferster

Job Titles:
  • Jewellery Sales from the Diamond Council of America
Hugh joined us in 2019 and is an avid technology enthusiast. He is working on his Diamond certification through the Diamond Council of America.

Kyle Paulson

Job Titles:
  • SENIOR BUYER
Kyle joined our team in late 2012 and is excited to be learning the trade. An active learner with great professional pride Kyle just completed his Diamond Certification through the Diamond Council of America. He enjoys Kelowna's outdoor lifestyle including mountain biking and riding his motorcycle.

Martin Strasser

Job Titles:
  • GENERAL MANAGER
Premier's General Manager, Martin Strasser, served on the executive board of the B.C. Pawnbrokers Association. As a recognized pawnshop spokesman he has been interviewed by local newspaper, television and radio stations many times. Martin has been consulted by Kelowna RCMP and City Hall on issues relating to refining, improving or strengthening municipal bylaws relating to the pawn and secondhand industry. He's also had the pleasure of presenting at several international trade shows related to the pawn industry.