PS&A - Key Persons
Job Titles:
- Fellow CPRS, Senior Consultant
A strategic thinker who can analyze issues and recommend practical solutions, Barbara builds corporate relationships and creates strategic alliances to grow and develop businesses and organizations. She has significant experience in the tourism, research and development, arts, and health care/pharma sectors. Her strengths include leadership, planning, organizational effectiveness, relationship-building, and government relations.
Bill Booth's significant experience in marketing and communications has led to a focus on strategic planning, customer insight and actionable business solutions. He has consulted with companies in agriculture, alcoholic beverages, automotive, e-commerce, education, financial services, government, high technology, home improvement, packaged goods, pharma and travel/tourism.
Chris Baylis is an experienced writer/editor who can develop communications themes and copy for any business sector. Whether it's brochures, newsletters, advertising copy, sales sheets, web sites--internal or external communications, Chris has done it all. He has worked on high profile corporate clients in a variety of sectors - home design/décor financial services, technology, manufacturing, oil and gas-- as well as with provincial governments.
With extensive experience in the public relations/communications industry, Peggy Sheffield's strength is analyzing client issues and needs to develop communication strategies that identify and present the appropriate client story. She has worked with major regional, national and global clients in hospitality, food, retailing, fashion, recreation/lifestyle, home design/décor, manufacturing, the pharmaceutical industry, and consumer/trade shows.
Job Titles:
- Senior Media Consultant and Trainer
- Senior Producer for ABC 's Good Morning America
A senior broadcast communications expert, Peter has been a senior producer for ABC's Good Morning America, founder and executive producer of an evening television magazine program and a university professor in both Canada and the United States. He understands how reporters and editors think and work, and helps business executives prepare for media events, as well as dealing with issues and crisis communication. He also provides training in presentation skills.