PURE ANYWEAR

Rooted deep in the high elevations of Lake Tahoe, CA, Pure Anywear, "Clothing for the Conscious", sprouted in 1997. Starting with a couple of designs printed on a few dozen shirts, hats, hoodies, and windbreakers. Originally named Pure Boarding Apparel, the beginning concept was to produce environment friendly outerwear designed for snowboarding. Quickly realizing I did not have the cash flow to enter this realm so I sought out new ideas for a conscious clothing company. In 1998 pureapparel.com, the original "Clothing for the Conscious" site spread onto the web. Apparel was too hard to spell and was not unique enough. My concept then was to make conscious, sustainable, and comfortable clothing that anybody can wear anywhere... In 2013 Pure produced our first festival, The Pure Summer Tune Up and is still producing and promoting reggae shows in Nevada County and you can find the Pure Anywear booth at most major music festivals on the west coast. Today, Pure Anywear offers many designs..

Primary location: Truckee United States