RED JAVELIN - Key Persons

Job Titles:

• Content Marketing, Writer, Social Media, Graphic & Web Design

Amy works with sales and marketing teams to define, create and implement content marketing and social media programs in support of inbound and outbound demand creation. She brings a unique customer perspective to client-side marketing initiatives having provided sales intelligence to numerous market leaders in the technology industry. She is proficient in web site design, static/dynamic web content, blogging, graphic design, social media, analytics and marketing automation. She has enabled organizations such as Citrix, Symantec, VMware, Adobe and others to create effective marketing strategies to address the digital transformation paradigm. Amy has worked with companies spanning various verticals, including retail, government, higher education, media, digital marketing and healthCare. Most recently, Amy held the positions of Senior Director of Content Strategy at eZuce and Senior Director of Account Intelligence Programs at Leadbridge. Amy is Inbound certified and proficient with Abobe Photoshop, Adobe Illustrator, Adobe InDesign, Salesforce, and WordPress. Prior to her life in the business world, Amy worked as a special needs teacher where she had the immense pleasure of teaching both an amazing and diverse bunch of primary school children. Amy received her B.S. in Political Science from Merrimack College with graduate studies in Higher Education at Lesley College in Cambridge, MA. She currently lives in Andover, MA.

Job Titles:

• Director of Social Media at Overdrive Interactive
• President of the American Marketing Association Boston
• Social Media Associate, Copywriter, Content Creator

Bob is ridiculously passionate about marketing and has helped many companies with the development and implementation of social media strategies, tactics and management. Over the years, his clients have included approximately 200 publications, 100 nonprofit organizations and 150 others in the tech, healthcare, financial services, education,travel areas and more. In addition to running his own business, Bob has been the Director of Social Media at Overdrive Interactive where he managed a team of social media specialists who provided content to a number of both B2B and B2C clients, writing and publishing dozens of posts weekly across a variety of social media channels. He has been a Creative Director at various marketing and advertising firms as well as a Copywriter. Bob is the current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association, adjunct professor at the Mass College of Pharmacy and Health Sciences, and a graduate of Leadership MetroWest's Leadership Academy. He was named New England Direct Marketing Association's "Direct Marketer of the Year" in 2009 and has received over 40 awards from the association, including Gold for his blog on marketing, Gold for Best Tweets and Silver for Best Copywriting. He has presented and spoken in public extensively about social media, copywriting and marketing, has been published in countless media outlets and has a podcast on marketing and a YouTube channel with hundreds of videos. Bob received a B.A. in English from UMass Amherst and an M.S. from

Job Titles:

• Co - Founder
• Partner
• Co - Founder of Red Javelin Communications

Ever since entering the technology PR industry 25 years ago, Dana has been driven by the constant state of innovation and excitement of what lies ahead. This passion for helping new and emerging growth companies succinctly communicate and share their stories combined with her strategic thinking and high-energy, persistent style has made her one of the leading tech PR practitioners in the country. As co-founder of Red Javelin Communications, Dana leads her teams to implement creative, impactful and integrated public relations, social media, content marketing, international PR, and crisis communications programs - for innovators ranging from start-ups to publicly held corporations. She's an expert in helping early-stage companies translating technical innovation into compelling messaging, increasing awareness of their businesses and market categories and creating industry leaders. She is sought out for her deep expertise in artificial intelligence (AI), security, Internet of Things (IoT), travel, cloud, storage, education technology, sales & marketing software, edtech, health tech, and enterprise/IT software. Prior to founding Red Javelin, Dana was Senior Vice President at Schwartz Communications (MSLGROUP) where she played a critical role in the success and growth of the agency, from 20 to 250 employees, 85 clients and $33 million in revenues. Her clients included Open Market, Security Dynamics (RSA Security), SpeechWorks (Nuance), Be Free, Viaweb (Yahoo), Lycos, Gamesville, MapInfo, NECX, and Xylogics (Bay Networks). Dana was also Account Manager at Tech PR firm Rourke & Co (Manning, Selvage & Lee), Consultant at Schubert Associates, Financial Analyst at BBN Communications and Consultant at Andersen Consulting (now Accenture). Dana has spoken at college and marketing and entrepreneurial events including NEVDA, mentor for Babson College's Butler Venture Accelerator program, a participant in Boston College's Shea Center Round Robin Workshops for Budding Entrepreneurs, annual judge for Babson College's Blank Center's B.E.T.A. Challenge competition and guest lecturer at Babson College and MIT Sloan. Dana holds a M.B.A. from Babson College, a B.S. in Finance and Computer Science from Boston College (Go Eagles!) and currently lives in Sudbury, MA.

Job Titles:

• Media Relations, Content Marketing
• Media Relations, Writer, Inbound Marketing Associate

Laura's extensive tech PR background enables her to translate client's technology into stories that resonate with broad audience. Laura's extensive range of technology and market segment expertise includes analytics, big data, business intelligence, clean tech, enterprise content management, knowledge management, sales force automation, security, supply chain, and RFID. She has guided her clients in adapting their messages to capture opportunities in vertical markets including banking, healthcare, life sciences, manufacturing, pharmaceutical, and retail. Laura has been instrumental in driving thought-leadership programs and establishing executives as industry experts in top-tier publications. With a creative mix of social media, analyst and media relations, public relations and thought leadership programs Laura helps companies gain maximum visibility and take center stage. Laura has worked with a variety of Red Javelin clients, including Aprexis, Atrion International, Boston Micromachines Corporation, CedarPoint, Digital Reasoning, Fronetics Strategic Advisors, Ignite Sales, Inforsense, M-Files, Prospero Technologies, Qvidian, TraceLink and Xeros. Before joining Red Javelin Laura was an independent marketing consultant with clients including Strategy Analytics, ConEdison Communications, NMS Communications, PowerSoft, Easel, IBM, SnowShore Networks, Stylus Innovation and .NU Domain Ltd. Before her consulting career, Laura spent eight years at Dun & Bradstreet Software (formerly McComack & Dodge), where she held a variety of marketing and technical positions including business strategist and manager of product marketing. Before that she was a software engineer at Systems Technology Associates. In her free time, Laura has been a peer advocate for a domestic violence agency, does pro bono work for a local community arts program and runs the Falmouth Road Race annually. Laura earned a B.S. in Business Management with a concentration in Computer Science from University of Massachusetts and resides in Medford, MA.

Job Titles:

• Co - Founder
• Partner
• Co - Founder of Red Javelin Communications

As co-founder of Red Javelin Communications, Lisa provides strategic advice and counsel to clients on all matters related to content marketing, public relations, social media, messaging, and positioning. Having spent half her career as the client and the other half with an agency, Lisa brings a unique panoramic view of CMO and market challenges to her clients. With more than two decades of public relations and marketing experience, Lisa has the ability to combine a strategic view of communications and corporate positioning with a constant eye on the competition to help companies rise to leadership positions. Having worked with numerous high-technology brands, Lisa can synthesize complex data points and communicate challenges quickly to yield high-impact business results for her clients. With a passion for disruptive technology, Lisa's most recent experience is in the areas of water conservation, renewable energy, travel and hospitality, fintech, big data analytics, IoT, technology-enabled business ecosystems, and pharma tech. Prior to founding Red Javelin, Lisa worked at Charles River Ventures in the CRVelocity accelerator program working with portfolio companies to develop positioning, hone messaging, and launch their companies. Previously, she was Vice President of Solutions Marketing at Unisphere Solutions (Siemens) and Director of Network Convergence at management consulting firm Renaissance Worldwide. She has held various executive marketing positions at networking companies and started her career as a network engineer at Nynex. As a champion for entrepreneurship and innovation, Lisa is active in UMass Lowell's DifferenceMaker Venture Program, championing young entrepreneurs in launching social businesses. Lisa has also been a three-time guest lecturer at MIT Sloan. Her viewpoints have been featured in Forbes, InternetWeek, Interactive Week, Infoworld, Information Week, Telephony, and Telecommunications Magazine. Lisa has run panels and presented on network evolution in forums such as NetWorld + INTEROP, IP Revolution Conference, ASP Summit, Service Provider Summit and SuperComm. In her free time, Lisa can be found at yoga, skiing, golfing or hiking. She holds a B.S. in Business Management and Information Systems from the University of Massachusetts and currently lives in Andover, MA.

Job Titles:

• Media Relations & Content Marketing Associate, Writer
• Media Relations, Content Marketing, Writer, Social Media Associate

Maria has assisted scores of companies with leadership positioning through her efforts in marketing strategy, public relations, content creation, lead generation and demand generation support, and social media. Maria has a broad knowledge of high technology markets including networking, mobile, telecom, information management, security, healthcare, and cleantech. Maria has worked with Red Javelin for over a decade. Prior to joining Red Javelin, Maria held corporate PR positions at PTC and NerveWire (later acquired by Wipro) and was the Vice President of the Technology Practice for PR agency Manning, Selvage & Lee's Boston office. She began her career in product marketing and management at Motorola. Over the years, Maria has worked with a broad range of clients - from start-ups to Fortune 100 companies - to educate and positively influence media and industry analysts on these companies, their industries, and their products. Clients have included: Teledyne DALSA, PeerApp, Xeros, Tracelink, Iron Mountain, PTC, Nuance, PlumChoice, Veracode, Sophos, Repid7, Application Security Inc., Send Word Now, Motorola, The Yankee Group, Brooktrout Technologies, and Telco Systems. During her free time, Maria has taught marketing courses for entrepreneurs at the Center for Women & Enterprise in Boston. Maria received a B.S. in Marketing, with a minor in Communications from Northeastern University where she graduated summa cum laude. She also received an MBA from Bentley University with honors and currently lives in Braintree, MA.

Job Titles:

• Media Relations
• Media Relations Associate

Neal Stein combines a high-profile public relations background with more than a decade as a journalist to provide a unique perspective for clients trying to generate attention with the press. His specialty areas include information technology, cybersecurity, telecommunications, green tech, defense/military, and private equity/venture capital. At Red Javelin, Neal specializes in strategic and tactical media relations, focusing on building relationships with the press and Red Javelin's clients, and generating positive articles for those clients. He regularly secures placement of positive, ‘long-form' articles for Red Javelin clients, expanding their overall awareness in their target industries and providing a substantial boost to their credibility and reputation. Prior to Red Javelin, Neal worked as a vice president at Edelman PR Worldwide helping to lead the company's Southeast technology practice and managing PR for clients including General Electric, DuPont, and Verizon as well as various tech startups. Previous to Edelman, Neal was a senior public relations representative for Harris Corporation, a Fortune-500 communications and technology company. Earlier in his career, Neal spent a great deal of time working in broadcast journalism on a number of high-profile events. In 1996, he was the executive producer of Major League Baseball's first live HDTV broadcast of a regular season game, a video that is still on display at the MLB Hall of Fame; and executive producer of CBS television's HDTV broadcast of John Glenn's space shuttle launch, the first shuttle launch broadcast live in the new HDTV format. In his free time, Neal is a high school varsity lacrosse coach and is also an avid adventurer, exploring the world as a licensed private pilot and as a certified nitrox scuba diver. He has explored a number of shipwrecks in North America and once assisted a crew searching for a 17 th-century Spanish shipwreck off the coast of Florida. Neal holds a B.A. in Communication Studies, from the State University of New York at Oswego and resides in Melbourne, FL.

Job Titles:

• Content Creator

With over 25 years experience with Fortune 500 high-tech companies, Ronnie has an in-depth understanding of high technology markets and business processes. Specializing in marketing communications, Ronnie is very skilled at converting highly technical content into marketing materials that can be easily understood by business audiences. In her career, she has managed numerous high-impact marketing initiatives including worldwide product launches, direct marketing and lead generation campaigns, social media, content creation, and internal/external communications. Her product expertise includes IT security, data management, IoT, business applications, e-learning software, and support services. Ronnie has worked for Red Javelin for a year, writing marketing content for various small businesses. Her extensive experience in crafting targeted marketing messages and benefits statements is invaluable for creating audience-specific blog articles and media messages. Prior to joining Red Javelin, Ronnie spent 20 years at IBM as a worldwide marketing manager, with previous marketing experience at Data General Corporation, Wang Laboratories, and Digital Equipment Corporation. During her free time, Ronnie serves on the boards of several non-profit organizations including her town library's Board of Trustees, the garden club and the Lions Club. Ronnie received a B.A. in English from Framingham State University, graduating magna cum laude. She also received an MBA from Clark University, with a concentration in Marketing/Communications. She currently lives in Hampstead, NH. "I love introducing the latest technologies to new audiences, then explaining how these applications can help make our jobs easier."