ROBERTO LUCCI

I've been involved in design since 1960 and have designed more than 400 products, many of them have been on the market for 15, 20, and 30 years. Now I use my long experience to maximize the profit that design can produce... Design decisions are often difficult choices because they only partially rely on rational, objective elements. I offer sound, reliable advice which helps companies make sensible choices... The formula of good design has not changed and the constant, unchallenged success of the chairs designed by Aalto, Breuer, Eames, Jacobsen, Le Corbusier, Mies Van Der Rohe, Saarinen proves it.

Primary location: Chicago United States