REVENUE CFO

There is a tendency to generalize that the CFO is a "numbers guy," typically an accountant or corporate financier. Often the stereotype is extended to imply that myopic decisions/edicts are made, with improper consideration to long-term ramifications. Revenue CFO is all about value creation, long-term, sustainable, balanced value creation, predicated upon higher cash flows leading to a far more valuable business... Revenue CFO is chosen by companies because it attacks and improves the most vital aspect of your business-Your revenue... Revenue CFO works on your most important component, your revenue, your existing revenue, and looks to increase its quantity, its quality, and its duration. That's right-Bigger, better, longer. Or, do a lot, do it well, and do it repeatedly.