RH STRATEGIC - Key Persons
Job Titles:
- Public Relations Specialist
A recent graduate of Western Washington University, Alyssa gained hands-on experience as a storyteller and journalist by serving as the president of her PRSSA chapter, as opinions editor at The Western Front and as story editor for Klipsun Magazine. She held public relations internships at GreenRubino and RH Strategic before joining the firm full-time.
Job Titles:
- Public Relations Specialist
Ana's love of storytelling enables her to craft compelling client content in a variety of formats, including media pitches, bylines, and social media posts. She has secured client stories in a variety of top-tier tech and industry trades, including TechStrong TV, VentureBeat, and SiliconAngle.
A graduate of Washington State University, Ana was a double-major in PR and multimedia journalism. She previously held a PR internship at Curator and a fellowship at RH Strategic before joining our firm full-time.
Job Titles:
- Producer
- Public Relations Specialist
A graduate of Northwestern University, Andrew is working toward a master's degree in communication at Johns Hopkins University. Prior to embarking on a career in PR, he was a producer in the entertainment industry, where he worked on a variety of shows everywhere from Broadway to Netflix.
Job Titles:
- Public Relations Specialist
A graduate of Valparaiso University, Ashley is currently pursuing a master's in political communication at American University. As a student, she worked as a journalist at The Torch and held leadership roles in a number of student organizations. She participated in RH Strategic's 12-week Fellowship Program before joining the firm full-time.
Bonnie McLaughlin leads RH Strategic's public sector practice with PR programs that help clients break through the high-volume noise of news, policy, regulation, elections and world events.
Before joining RH Strategic, Bonnie was the executive director of global partnerships and marketing at the U.S. Chamber of Commerce. She held previous marketing and PR roles at Partnership for a Healthier America and the Tribeca Film Festival.
She built her career in account management and campaign-related work, which adds to her interdisciplinary PR experience. Her deep knowledge of marketing, advertising, thought leadership, branding and research, enables her to service clients across many facets of their work, and to tell their stories in different and creative ways.
Bonnie is an accomplished, team-oriented and team-driven leader, who prides herself on delivering above and beyond for clients and partners. Bonnie is driven to bring together excellent internal and external stakeholders to accomplish and exceed her clients' goals. And as an avid Philadelphia sports fan, she's well-versed in resiliency and surmounting challenges!
Brendan's passion for all things integrated enables him to lead the charge on social media strategy and digital marketing efforts for RH Strategic and its clients. His breadth of agency experience has taught him how to combine media relations, thought leadership and digital marketing in a single, comprehensive communications strategy.
A University of Washington graduate, Brendan began his PR career at The Fearey Group. He has planned, led and executed integrated campaigns for clients in the healthcare, technology, government, nonprofit, legal and finance sectors.
Job Titles:
- Senior Public Relations Associate
Brittany Jacobsen's passion for sustainability has led her to work with some of the most innovative companies today.
As a professional communicator, Brittany is drawn to PR as much for the stories as for the people behind them. She loves working closely with clients to develop integrated strategies and media campaigns that reach target audiences and achieve business goals. She has a particular interest in emerging technology, healthcare, sustainability and green innovation.
Her keen awareness of the media landscape and current trends enabled her to place client stories in top-tier national and trade magazines, including The New York Times, Axios, Politico, Fast Company, VentureBeat and elsewhere. She combines that talent for storytelling with her detail-oriented project management and account management skills.
Brittany is a graduate of Boston University, where she studied public relations. Before joining RH Strategic, she built her career PR in Boston and New York City, working as a consultant at PR firms and the Intrepid Sea, Air & Space Museum.
Danielle Ruckert's passion for messaging fuels the comprehensive PR and public affairs campaigns she develops for RH Strategic's clients.
By combining her creative mindset and business acumen, Danielle helps RH Strategic's healthcare and cybersecurity clients increase brand awareness, build thought leadership and manage their reputations. Her knack for storytelling allows her to quickly identify a client's unique story and value proposition and shape into effective communications campaigns.
Danielle holds a BA in public relations from Flagler College and a certificate in political journalism from The Fund for American Studies at Georgetown University. Prior to joining RH Strategic, she served on the health communications team at The Pew Charitable Trusts and managed communications for a U.S. Coast Guard grant project to develop on-water safety standards.
Job Titles:
- Co - Founder
- President
- Communications Strategist
David Herman is a seasoned communications strategist with more than 20 years of experience helping emerging and established businesses alike capitalize on their unique value proposition.
David has devoted his career to positioning clients for success in the market, whether they are emerging businesses or Fortune 500 companies. His ability to marry business strategy with impactful messaging and communications has enabled him to turn innovators into market leaders and to successfully expand the firm.
As co-founder and president of RH Strategic, David shapes the firm's operations and talent initiatives to build a highly successful team and drive value to clients. Since founding the firm with John Raffetto, David has kept his sights on the future - of the firm, client markets and our society.
Elizabeth Fawcett leverages insights garnered from her years on Capitol Hill to direct and implement public affairs strategies for RH Strategic's clients. Elizabeth's near decade of experience on Capitol Hill enables her to advise clients on relevant legislation, policy matters and congressional processes that would impact their business. Her extensive knowledge of policy development allows…
A Bay Area native, Emily combines her deep knowledge of the tech industry with her love of public policy to develop messaging for RH Strategic's technology, cybersecurity and healthcare clients. Her ability to synthesize complex issues has enabled her to position clients on a national stage as subject-matter experts in election security and data privacy.
Emily has leveraged her strong understanding of the media landscape to spearhead campaigns that have earned media hits in major outlets like The Washington Post, Politico and The New York Times. She also assists RH Strategic's leadership with new business development by devising creative solutions and proposals for prospective clients.
Emily is a graduate of Tulane University. Prior to joining RH Strategic, she worked in public and corporate affairs at Ketchum and held editorial and PR internships at The Distillery, The San Francisco Chronicle and Tulane's New Wave.
Job Titles:
- Senior Vice President
- Senior Vice President, Is Our Practice Lead
Emily Porro brings her proven PR experience and passion for sustainable, responsible technology to RH Strategic's leadership team.
A seasoned communications strategist, Emily has worked with clients at every stage of the corporate life cycle - from startups to iconic global brands. Her focus on sustainable and responsible technology solutions that address the world's biggest problems has led her to work with some of the most innovative and exciting companies in the fields of edtech, AI, sustainability, robotics, and fintech.
A University of Scranton graduate, Emily has held senior-level leadership positions at some of the most respected PR and communications firms in the world. In her more than 20 years as a PR professional, she has led programs that have defined industries, shaped messaging, educated audiences, and moved the needle for numerous companies and causes.
Interested in learning more? Contact us to get a free assessment of your IMPACT PR needs.
Job Titles:
- Senior Vice President
- Strategic Counsel
Hally Wax provides strategic counsel and support to continually net greater leadership visibility and share of voice for clients in the technology sector.
Hally has more than 18 years of experience providing PR support for companies in the areas of financial services, IT security, healthcare, augmented reality, IoT, mobile/wireless management and virtualization. Hally's PR experience includes mergers and acquisitions, organizational rebrands, high-profile launches, vertical market programs as well as high-impact IT and business media and analyst relations.
Known for her ability to tackle tough business problems, Hally has helped both known and lesser-known players gain relevance and leadership in the complex fields of financial markets, authentication, data and email security, endpoint security, web filtering, ID theft prevention, international security standards, and biometrics. Her repertoire of client work includes leaders in the fields of cybersecurity and emerging technology, including Malwarebytes, Cisco and Websense.
Hally co-founded MIX Public Relations, which was acquired by RH Strategic in 2020. Prior to co-founding MIX, Hally worked at Text 100, where she co-led a security sector team comprised of 17 PR pros and supported the agency's top security accounts, including Cisco, Corillian, the PCI Security Standards Council and Websense.
Heather is a results-driven, communications strategist who provides trusted guidance to healthcare clients in increasing brand awareness, pursuing business opportunities and building credibility.
Over the past two decades, Heather built her career of designing and executing integrated marketing communications strategies by staying true to the mantra "listen first, then execute." This philosophy guides Heather in establishing strong relationships with key stakeholders and presenting information in powerful and unexpected ways. This work, which involves multi-channel campaigns combining traditional PR initiatives, digital marketing and trade events, results in measurable outcomes with positive business impacts.
Heather has held senior corporate roles for medical device, hospitality and technology companies, and has developed messaging that educates decision makers, increases sales and enhances brand awareness.
Jason has been with RH Strategic since it was founded in 2008. As Vice President, he has been integral to the establishment and evolution of the RH brand. By combining his talents as a graphic designer with his passion for data-driven content, he promotes the firm's mission across various channels and helps build brand awareness.
A graduate of James Madison University, Jason started his career as a product marketing manager for a consulting firm in the D.C. metropolitan area. He joined RH Strategic as the Director of Marketing and has helped the firm and its clients continually win and retain business in a variety of business sectors, including technology, healthcare and education.
Jenna has secured coverage for clients in top-tier national and trade outlets, such as Forbes, SC Media, The Wall Street Journal, Dark Reading, Business Insider, PC Magazine, TechTarget and Fortune, among others. Her ability to make connections and forge lasting relationships has also enabled her to work closely with top analyst firms, such as Gartner, Forrester, Analysys Mason, 451 Research, IDC and more.
After earning her BA at Kutztown University of Pennsylvania, Jenna got her start working in fashion and lifestyle PR. She soon realized her love of technology, innovation and the revolutionary ideas changing our world for the better. Since then, she has worked at Neff Associates, SmartMark Communications and Gregory FCA.
John Raffetto is passionate about the innovations that shape the future and loves guiding the narrative strategies of brands poised to change the world as we know it.
Throughout his career, John has been advising high-profile leaders in a range of industries and providing strategic counsel in high-pressure situations. Whether advising CEOs on how best to build and expand their businesses or working with stakeholders in D.C. on the most important issues of the day, John always provides the insights and methods necessary to get results and further key objectives.
John got his start in PR in the high-pressure halls of Congress, first as a Senate press secretary and then as the communications director for the Senate Appropriations Committee. He founded RH Strategic with David Herman in 2008 to counsel clients, defend reputations, and drive awareness for brands and their issues.
Job Titles:
- Public Relations Associate
In addition to drafting a variety of content for clients, Kaitlin has also pitched and placed client stories in top-tier national and trade outlets, including Yahoo Finance, USA Today, U.S. News & World Report, and The Boston Globe.
A graduate of American University, Kaitlin began her career in communications by working in the travel industry before transitioning to PR for tech and healthcare companies. Prior to joining RH Strategic, she worked at Voxus PR in Seattle.
Kara Lundberg leads RH Strategic's healthcare and technology clients through the development and execution of PR strategies designed to meet their business goals.
With more than a decade of agency experience, and a special expertise in the healthcare IT industry, Kara has an eye for identifying new communications opportunities. She pursues creative solutions for building brand awareness and thought leadership through meaningful results.
Kara began her career in the technology sector at Weber Shandwick. She earned a bachelor's degree in journalism with an emphasis in public relations from Western Washington University.
Job Titles:
- Public Relations Specialist
As a student at Texas State University, Kasey was drawn to the fast-paced, ever-evolving world of PR and has never looked back. She held an internship at Stripe Theory and completed our 12-week Fellowship Program before joining RH Strategic full-time.
Job Titles:
- Public Relations Associate
- Writer
Katherine Misel helps RH Strategic's clients transform their stories into powerful narratives that deliver meaningful engagement with diverse audiences.
Driven by her passion to create a better future for all, Katherine is a born writer who always thinks about the bigger story. She leverages her editorial experience to translate complex information into engaging content and build relationships with media that benefit her clients.
Her focus on mission-driven organizations has allowed Katherine to collaborate with clients in a variety of industries, including healthcare, finance, technology, legal and the built environment. She leverages a deep understanding of distinct trades and an interdisciplinary approach to PR to develop fresh ideas and discover new avenues for client stories. She has secured media coverage with The Seattle Times, Puget Sound Business Journal, King 5 News, San Diego Business Journal, Metropolis Magazine and Engineering News-Record, to name a few.
Katherine earned a bachelor's degree in journalism with an emphasis in public relations from Western Washington University and continues to hone her craft as a member of the Public Relations Society of America and the Society for Professional Journalists. Prior to joining RH Strategic, she worked at Firmani + Associates in Seattle.
Job Titles:
- Public Relations Associate
A graduate of James Madison University, Katie completed her first PR internship while studying abroad in London. Prior to joining RH Strategic, she worked in PR and digital marketing at 300Brand, where she honed her technology PR skills.
Job Titles:
- Public Relations Associate
Job Titles:
- Public Relations Associate
Job Titles:
- Public Relations Specialist
Job Titles:
- Senior Public Relations Associate
Job Titles:
- Public Relations Associate
Job Titles:
- Creative Director
- Vice President
Job Titles:
- Public Relations Specialist
Job Titles:
- Public Relations Specialist
Job Titles:
- Senior Public Affairs Strategist