RUE INSURANCE - Key Persons


Amy Fedena

Job Titles:
  • Programs and Risk Solutions Manager
  • Risk Solutions Executive
Amy joined the firm in 2016 as a risk solutions executive bringing more than 20 years of diverse experience in commercial property, casualty, and specialty risk management insurance. She was promoted to programs and risk solutions department manager in 2020, responsible for leading Rue Insurance programs, claims, and risk services teams. Amy specializes in delivering innovative strategic solutions and tailored best practices for commercial clients of all sizes to reduce the total cost of risk, protect company assets, enhance operations, and grow their businesses.

Charles E. Rue

Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rue's, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection.

Elizabeth Allen - EVP

Job Titles:
  • Executive Vice President

Georgine Howlett

Job Titles:
  • Benefits Manager
  • in 2012 As the Employee Benefits Manager
Georgine joined Rue Insurance in 2012 as the employee benefits manager and has more than 20 years of experience in the employee benefits industry. Prior to joining Rue Insurance, Georgine was the office manager and account executive of an employee benefits consulting firm.

Janelle Hazell - COO

Job Titles:
  • Chief Operating Officer
  • Rue in 2021 As the Chief Operating Officer
Janelle Hazell joined Rue in 2021 as the Chief Operating Officer with over 20 years of industry experience. As an operations professional, Janelle is responsible for maintaining focus on achieving bottom line results, while formulating and implementing practical business solutions. She works to ensure the team is working effectively and efficiently, as well as delivering desirable results for clients.

John Warn - Treasurer, VP

Job Titles:
  • Treasurer
  • Vice President

Melissa Cooke - VP of Sales

Job Titles:
  • Director of Sales
  • Leader
  • Rue in 2022 As the Director of Sales
Melissa Cooke joined Rue in 2022 as the Director of Sales, bringing over 20 years of management and sales experience. As Director of Sales, Melissa is responsible for the strategic direction, vision, growth and performance of the sales team.

Monday, February - President

Job Titles:
  • President

Robin Lefkovic

Job Titles:
  • Human Resources Manager
  • in 2022 As the Human Resources Manager
Robin Lefkovic joined Rue Insurance in 2022 as the Human Resources Manager. She manages the human resources and administration departments. She brings more than 20 years of Human Resources experience in organizations ranging from retail, manufacturing, hospitality, biotech, and more.

William M. Rue - Chairman, President

Job Titles:
  • Chairman
  • President
  • Director of Selective Insurance Group
  • Member of the Board of Directors of Lakeview Child Center
Bill is a director of Selective Insurance Group, 1st Constitution Bank, Robert Wood Johnson University Hospital at Hamilton, and Rider University. He is a past president of the Professional Insurance Agents of NJ, past national director of the Professional Insurance Agents Association, past Chairman of IVANS, past president of the Hightstown-East Windsor YMCA, past director of ACORD, past director of Mercer Junior Achievement, past Secretary of the Cranbury Volunteer Fire Company, past member of the Cranbury Township Planning Board, and past member of the Cranbury Township Zoning Board of Adjustment.