SEEKA - Key Persons


Ashley Waugh - CEO

Job Titles:
  • CEO
  • Chairman of Audit and Risk Committee
  • Independent, Non - Executive Director
  • Member of the Board of Directors
  • Non - Executive Director
Independent, non-executive Director Elected May 2014. Extensive experience in fresh foods industry, and was CEO of Australia's National Foods...

BARRY PENELLUM

Job Titles:
  • General Manager - Orchards / General Manager - Orchards Barry Joined Seeka in 2010. Starting in Kiwifruit in the Late 1980s As a Cadet. He Is Responsible for the New Zealand.
General Manager - Orchards Barry joined Seeka in 2010. Starting in kiwifruit in the late 1980s as a cadet. He is responsible for the New Zealand...

Cecilia Tarrant

Job Titles:
  • Member of the Board of Directors
  • Chairman of SUSTAINABILITY COMMITTEE
  • Independent, Non - Executive Director / Independent, Non - Executive Director / Chair Sustainability Committee and Member Remuneration Committee
  • Independent, Non - Executive Director / Independent, Non - Executive Director Chair Sustainability Committee and Member Remuneration Committee Appointed 27 April 2017 Cecilia Has over.
Cecilia has over 25 years of experience in law and finance, having worked as a lawyer in Auckland and San Francisco before becoming an investment banker in New York and London. She is now a professional director. Cecilia is the chair of New Zealand Green Investment Finance Limited, a director of Payments NZ, and is the Chancellor of the University of Auckland. She is also active in the investing start-up ArcAngels network. Cecilia is involved in both the beef and dairy industries through her family's ownership of a dry stock farm in the Waitomo area and partnership in a dairy farm in the Otorohanga district. Her family has lived in the Waitomo area for more than 100 years.

Fred Hutchings

Job Titles:
  • Chairman of the Remuneration Committee
  • Member of the Board of Directors
  • Independent, Non - Executive Chairman
Independent, non-executive Chairman Elected September 2012. Extensive commercial and business experience as a partner of PwC for 27 years. Previous...

Hayden Cartwright

Job Titles:
  • Member of the Board of Directors
  • Non - Executive Director
  • Non - Executive Director / Non - Executive Director Appointed 1 February 2023 Hayden Is Based in the Bay of Plenty and Is Managing Director of His Family 's Kiwifruit.
Hayden is based in the Bay of Plenty and is managing director of his family's kiwifruit orchards. He is currently deputy chair of the Seeka Growers Council and Seeka's representative on the NZKGI forum. Hayden holds a Bachelor of Engineering (BEng) and has been a Certified Practicing Project Manager (CPPM). Non-executive Director Appointed 1 February 2023 Hayden is based in the Bay of Plenty and is managing director of his family's kiwifruit...

JIM SMITH

Job Titles:
  • General Manager Growers and Marketing / General Manager - Growers and Marketing Jim Joined Seeka in 2011 and Is Responsible for Service and Relationship Delivery, Business.
Jim joined Seeka in 2011 and is responsible for service and relationship delivery, business development, events, marketing and communications.

jonathan van popering

Job Titles:
  • General Manager - Australian Operations
General Manager - Australian Operations Jon has been in the industry for 22 years growing over 30 varieties in this time, he joined Seeka in 2015...

Kate Bryant

Job Titles:
  • General Manager Corporate Services / General Manager Corporate Services Kate Joined Seeka in 2015 and Has Had 19 Years' Experience in the Kiwifruit Industry. Kate Manages.
General Manager Corporate Services Kate joined Seeka in 2015 and has had 19 years' experience in the kiwifruit industry. Kate joined Seeka in 2015 and has had 19 years' experience in the kiwifruit industry. Kate manages grower entities, people and culture, RSE team, health and safety, information systems and management of the Zespri relationship. Kate is also a member of the Industry Supply Group (ISG).

Nicola Neilson - CFO

Job Titles:
  • Chief Financial Officer
Chief Financial Officer (CFO) Nicola is responsible for managing the financial activities of the Seeka Group. This includes financial planning... Nicola is responsible for managing the financial activities of the Seeka Group. This includes financial planning and forecasting, along with implementing policies and procedures to appropriately manage Seeka's funds. Nicola is also leading Seeka's sustainability drive across the Company. She joined Seeka in 2017 and was appointed Chief Financial Officer and Company Secretary in 2022, having previously held the position of Financial Controller for the Seeka Group. Nicola is a Chartered Accountant and is a member of both the Institute of Chartered Accountants of New Zealand and the Chartered Professional Accountants of British Colombia (Canada).

PAUL CRONE

Job Titles:
  • General Manager - Post - Harvest / General Manager - Post - Harvest Paul Began His Career With VLS As Assistant Laboratory Manager in 2007. After a Break for Travel He Returned to Join.
General Manager - Post-Harvest Paul began his career with VLS as Assistant Laboratory Manager in 2007. After a break for travel he returned to join... Paul began his career with VLS as Assistant Laboratory Manager in 2007. After a break for travel he returned to join the Post Harvest Division in 2010, where he has held a number of managerial positions. Paul has a strong belief in staff development and achieving excellence. He believes in a professional approach and is dedicated to performing at a high level and delivering the best returns for growers.

Peter Ratahi Cross - Chairman

Job Titles:
  • Chairman
  • Member of the Board of Directors
  • Non - Executive Director
  • Non - Executive Director / Non - Executive Director Chair of Several Trust Boards Throughout the Eastern North Island. Chair of Te Awanui Huka Pak and Ngā Tūkairangi Trust, .
Non-executive Director Chair of several Trust Boards throughout the Eastern North Island. Chair of Te Awanui Huka Pak and Ngā Tūkairangi Trust, the largest Māori kiwifruit grower.

Sharon Cresswell

Job Titles:
  • Independent Director
  • Member of the Board of Directors
  • Director and Chair of the Audit and Risk Committee of the Network for Learning
Appointed on 1 October 2023, Sharon is a Chartered Accountant with previous experience as a director, advisor, and senior executive. Sharon was a Partner at PwC in New Zealand for 16 years, providing both financial and risk assurance to predominately primary sector clients. Sharon is a Director and Chair of the Audit and Risk Committee of The Network for Learning and a Director of Wool Impact. These appointments reflect Sharon's desire to be involved in businesses with a strong purpose in New Zealand. Sharon is also on Seeka's Audit and Risk Committee. Independant Director Appointed on 1 October 2023, Sharon is a Chartered Accountant with previous experience as a director, advisor, and senior...

Stewart Moss

Job Titles:
  • Member of the Board of Directors
Non-executive Director Appointed 22 April 2022. Stewart has extensive commercial experience in horticulture and agriculture. He is a kiwifruit...