SKETCH COLLECTIVE NOUN

Over the many years for which this structure has now been in place, our focus has gradually shifted to become ‘how to be efficient' and we have turned into a ‘group of functional parts', that works efficiently but in which each has no interests in what others are doing, as if to say that there is no space to think about ‘something else' - and we end up having no one who is able to take control of the whole... If this is the case, however, I see a chance to make a difference if we, as individuals, each tries to change a little. We can go ‘a step closer' to what we used to categorize as ‘something else', by showing interest in and respect for what others do, by trying to interact across disciplines and industries and to ‘step beyond' our roles and comfort zones. I believe we can make a big difference in our time if individuals start to think comprehensively with their own minds, and act accordingly. This idea too has become a backbone of our work. That is why, unlike conventional design..

Also known as: Sketch Collective Noun Co., Ltd.