SERENT CAPITAL MANAGEMENT COMPANY - Key Persons
Job Titles:
- Vice President
- Vice President, Investing
Job Titles:
- Executive Assistant
- Executive Assistant / Education
Addie currently serves as Executive Assistant and supports various team members with meeting scheduling, calendar management, travel and other firm-wide projects.
Addie has 10+ years of experience as a career Executive Assistant specializing in financial industries. Prior to Serent, Addie worked as an Executive Assistant at GI Partners where she supported several positions maintaining communications between clients and executives, assisted in recruiting and onboarding, and organized internal events.
Addie has a B.A. in Multimedia/Communications from Oregon State University.
Job Titles:
- VICE PRESIDENT, Investing
Job Titles:
- Director, Sourcing Ops
- Director, Sourcing Ops / Education
As the Director of Sourcing Ops, Alex is responsible for optimizing processes and technology around deal qualification and origination
Prior to Serent, Alex spent 6 years at AppsFlyer, a SaaS mobile marketing analytics and attribution company, as a member of the Revenue Operations team, where his responsibilities spanned many different disciplines, including sales and marketing operations, commission administration, and annual sales planning. During his tenure at AppsFlyer, Alex's contributions helped grow the North American operation by over 3x. Alex began his career at Sunrun, a residential solar provider, as a member of their Deal Desk and local sales teams.
Alex holds a BS in Economics from California Polytechnic State University, San Luis Obispo with a concentration in Marketing.
Job Titles:
- Associate, Investing
- Associate, Investing / Education
As an Associate at Serent Capital, Alex is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent, Alex was the Head of Growth at Voyage Mobile, Inc., an early-stage B2B SaaS company delivering enterprise MarTech solutions to eCommerce businesses. In this role, Alex was responsible for executing sales and product strategy, pricing, and performance marketing and managing internal project teams. Alex began his career in management consulting at Bain & Company in Chicago, Illinois, where he worked in private equity and general consulting practices. There he advised leading firms on investment opportunities, growth strategy, and operational improvements.
Alex holds a B.S. in Chemical & Biomolecular Engineering from Cornell University, where he graduated Magna Cum Laude.
Job Titles:
- Vice President
- Vice President, Investing
Job Titles:
- Director
- Director / Education
Andrew focuses on deal origination and qualification, as well as developing investment themes and intermediary relationships.
Prior to joining Serent, Andrew worked on enterprise software investments with VU Venture Partners, a seed fund based in San Francisco. Previously, he was responsible for market research and relationship management for private equity clients at the Gerson Lehrman Group. Andrew has also held positions in wealth management in the Research Triangle region.
Andrew holds a B.A. from the University of North Carolina at Chapel Hill.
Job Titles:
- Vice President of Human Resources
- Vice President of Human Resources / Education
Annie leads the Human Resources function for Serent Capital. She brings thought leadership, tailored insights, and strategic perspective to designing, implementing, and continuously improving high-impact HR initiatives.
Prior to joining Serent Capital, Annie worked as the head of Human Resources for Aerin Medical Inc., where she supported the company through rapid scaling during the pre-IPO stage. She also led the HR function for various other companies in the start-up, technology and healthcare industries including 5th Vital HealthCare, Statera Spine, and Ortho Kinematics.
Annie earned an MBA from Concordia University. She also earned her BA in HR Management from Concordia University.
Job Titles:
- Vice President
- Vice President, Portfolio Legal Operations
As VP of Portfolio Legal Operations, Arsineh manages the preparation and execution of employment agreements, incentive equity grant agreements and other relevant documentation for Serent portfolio company executives and directors.
Job Titles:
- Vice President
- Vice President, Investing
- Vice President, Investing / Education
As Vice President at Serent Capital, Bobby is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent, Bobby was an investment professional at Golden Gate Capital in San Francisco where he was responsible for executing and managing investments in large industrials and software companies. Bobby began his career in management consulting at Bain & Company in New York where he worked in both the private equity group and general consulting practices. Bobby has also spent time at Sidewalk Labs, helping incubate new companies focused on urban innovation.
Bobby holds an MBA from Harvard Business School and a BA with highest distinction in Economics and Global Development Studies from the University of Virginia where he was a Lawn Resident.
Job Titles:
- Associate
- Associate, Investing
- Associate, Investing / Education
As an Associate at Serent Capital, Boyd is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent Capital, Boyd worked at McKinsey & Company as a senior associate in their Private Equity & Principal Investors practice. In this role, he worked with leading private equity funds on commercial due diligence processes. Prior to McKinsey & Company, Boyd played for Major League Soccer in Salt Lake City.
Boyd holds a B.A. in Environmental Geoscience and a minor in Business Administration from the University of North Carolina at Chapel Hill.
Job Titles:
- OPERATING EXECUTIVE DIRECTOR
Job Titles:
- Associate Director
- Associate Director / Education
Brooklyn focuses on deal origination and qualification, as well as developing investment themes and intermediary relationships.
Prior to Serent, Brooklyn was a Client Services Associate at AlphaSights, an expert insights firm, where she aided top hedge fund clients in thesis development, market mapping, due diligence, and portfolio work.
Job Titles:
- Vice President
- Vice President, Investing
- Vice President, Investing / Education
As Vice President at Serent Capital, Bryan is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent, Bryan worked on the growth team at Elysium Health, a healthcare company. There, he managed the day-to-day financial operations, led the launch of Elysium's third consumer product, and worked across the firm to improve operating performance. Before Elysium, Bryan was an investment professional at Global Infrastructure Partners in New York City, where he was responsible for assessing investments in the Natural Gas Midstream and Renewable sectors. Bryan began his career as an investment banker at J.P. Morgan in their Diversified Industries Group, advising clients in the Aerospace & Defense, Industrial, and Transportation sectors.
Bryan received an MBA from the University of Chicago Booth School of Business. He received his undergraduate degree from Wake Forest University, graduating magna cum laude with a B.S. in Finance.
Job Titles:
- Associate
- Associate, Investing
- Associate, Investing / Education
As an Associate at Serent Capital, Cam is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent, Cam worked at Gordon Dyal & Company as an investment banker in New York where he advised clients across various sectors on M&A transactions. Before Gordon Dyal & Company, Cam worked at Ducera Partners advising clients on various restructuring, liability management, M&A, and financing transactions.
Cam holds a B.A. in Business Administration from the University of Michigan - Stephen M. Ross School of Business.
Job Titles:
- Director
- Director / Education
Cannon focuses on deal origination and qualification, as well as developing investment themes and intermediary relationships.
Prior to Serent, Cannon was a Principal at Castle Crow where he was responsible for developing and initiating new middle market platform investments and acquisition opportunities, managed a team of Associates, and led business development initiatives for the firm.
Cannon graduated Summa Cum Laude from the University of Nevada, Reno at Lake Tahoe where he received his Double Major Bachelor of Science in Business Administration in Global Business Management and Finance & Economics. Cannon was a Four Year 1st Team All-American athlete for the alpine ski team, further contributing to multiple National Championships titles.
Job Titles:
- Executive Assistant
- Executive Assistant / Education
Carlye currently serves as Executive Assistant and supports various team members with meeting scheduling, calendar management, travel and other firm-wide projects.
Prior to joining Serent, Carlye worked as an Executive Assistant at Planview, Inc. There she provided executive-level support, improved procedures, and met demanding deadlines. Before Planview she worked as a Legal Executive Assistant at Dimensional Fund Advisors where she supported multiple senior VPs and attorneys.
Job Titles:
- Associate Director
- ASSOCIATE DIRECTOR, HUMAN CAPITAL
- ASSOCIATE DIRECTOR, HUMAN CAPITAL / Education
Catherine is an Associate Director at Serent Capital. She is responsible for identifying executive talent, recruiting leaders into key roles, and implementing human capital strategies for Serent portfolio companies.
Prior to Serent, Catherine worked at Guidepoint, an expert network firm connecting institutional investors to industry experts. Her experience includes working with Private Equity, Venture Capital, and Hedge Fund clients to support their research and source executives with relevant subject matter expertise.
Catherine received her Bachelor's in Legal Studies from Scripps College and her Master's in Management at Claremont Graduate University.
Job Titles:
- Associate
- Associate, Investing
- Associate, Investing / Education
As an Associate at Serent Capital, Chris is responsible for evaluating investment opportunities, managing business due diligence processes, and supporting Serent's portfolio companies.
Prior to joining Serent, Chris worked at McKinsey & Company as a senior business analyst in Charlotte. In this role, he advised B2B companies across various industries on technology, pricing, and growth strategy.
Chris holds a B.A. in Economics and Data Science from Davidson College, where he was a Belk Scholar.
Job Titles:
- Executive Assistant
- Executive Assistant / Education
Cindy currently serves as Executive Assistant and supports various team members with meeting scheduling, calendar management, travel and other firm-wide projects.
Prior to joining Serent Capital, Cindy worked at Citigroup & Deutsche Bank supporting the Global Co-head of Technology Investment Banking. In addition to providing superior administrative support to executives, Cindy also has extensive experience in marketing, event planning, and client relations.
Cindy graduated from Arizona State University with a Bachelor of Arts specializing in Philosophy.
Job Titles:
- Executive Assistant
- Executive Assistant & Austin Office Lead
- Executive Assistant & Austin Office Lead / Education
Clare currently serves as Executive Assistant and the Austin Office Lead. She supports various team members with meeting scheduling, calendar management, travel and other firm-wide projects.
Prior to joining Serent, Clare worked as an executive assistant for Thoma Bravo in their San Francisco office where she supported the Discover Fund team. Early in her administrative career she also worked for San Francisco-based venture firm Crosslink Capital.
Born and raised in County Clare, Ireland she earned a Bachelors degree majoring in Geography, Sociology and Political Science from the National University of Ireland Galway (N.U.I.G).
Job Titles:
- Executive Vice President, Value Creation
- Executive Vice President, Value Creation / Education
- Member of Serent 's Growth Team
As a member of Serent's Growth Team, Craig works closely with Serent portfolio company leaders to define value creation plans then execute associated initiatives, focusing intently on the levers that matter - scalability, top-line growth, and margin expansion. Craig brings extensive leadership experience to his role, spanning multiple industries with depth in operations, process improvement, complexity reduction, strategy development and execution.
Prior to joining Serent, Craig was the COO of Integra Partners, a PE-backed, tech-enabled healthcare company that was sold to a strategic buyer, generating meaningful returns for investors. Prior to Integra Partners, Craig was the head of corporate strategy and omni-channel operations at American Eagle Outfitters and helped establish Wilson Perumal & Company, a boutique consulting firm specializing in operations strategy and implementation. He has also held roles at Bain & Company, Duane Street Capital, and the U.S. Coast Guard. Craig earned a Bachelor of Science degree with High Honors from the US Coast Guard Academy, a Master of Liberal Studies from Georgetown University and an MBA from Harvard Business School.
Job Titles:
- Senior Accountant
- Senior Accountant / Education
As Senior Accountant, Dana is responsible for accounts payable, accounts receivable, cash reconciliation and administrative activities for the finance and accounting team.
Prior to Serent, Dana was a Senior Property Accountant at AIC Industrial in Austin, Texas, a private equity firm specializing in Real Estate Investment, where she was responsible for accounting and reporting for the firm's properties and funds. Previously, Dana was at ERP Management in Midland, Texas where she was responsible for financial reporting and accounting for the management company.
Dana earned a Bachelor of Business Administration in Accounting from the University of Texas Permian Basin.
Darren Ondrey - CFO, Chief Compliance Officer
Job Titles:
- Chief Compliance Officer
- Chief Financial Officer
- Chief Financial Officer & Chief Compliance Officer / Education
Darren is responsible for Serent's finance, accounting, investor relations, compliance, legal and administrative activities. Darren also supports Serent's investment process and works with portfolio company management teams
Prior to Serent, Darren was a Managing Director at global private equity firm TPG, and Co-head of TPG's business unit finance group, where he was responsible for finance, accounting and operations across TPG's various private equity investing platforms. Previously, Darren also served as Global Treasury Manager at TPG, focused on the firm's global banking relationships, currency execution and risk management, and managing new and existing loan facilities. Before joining TPG in 2014, Darren worked at HBK Capital where he oversaw the operations and accounting for the hedge fund's structured debt and equity investments, direct lending business, and statistical arbitrage portfolio.
Darren graduated magna cum laude from TCU in Fort Worth, TX with BBAs in both Finance and Accounting. He then went on to receive his Masters in Accounting from TCU, earning the Neeley Scholar award and graduating first in his class. Darren is a Certified Public Accountant.
Job Titles:
- OPERATING PRODUCT & TECHNOLOGY DIRECTOR
Job Titles:
- Member of the Education Committee
- Partner
Dexter is a Partner at Serent Capital. He leads Serent's investment efforts in the education, hospitality, and travel sectors.
Job Titles:
- Director, Human Capital
- Director, Human Capital / Education
Prior to joining Serent, Emerson led executive searches for international pharmaceutical companies and venture-backed biotech at Russell Reynolds Associates. Emerson joined Russell Reynolds Associates from the Gerson Lehrman Group, where she led a research team specializing in healthcare-related diligence projects on behalf of leading management consulting and professional service firms.
She holds a B.S. in Human & Organizational Development with a focus in International Leadership Development and a Minor in Biology from Vanderbilt University.
Job Titles:
- Admin Assistant
- Admin Assistant / Education
Emily currently serves as Admin Assistant. She supports various team members with meeting scheduling, calendar management, travel and other firm-wide projects.
Prior to Serent, Emily was an Executive Assistant to the CEO of SparkCognition, where she managed scheduling, organized travel, prepared expense reports, and maintained communications with all levels of staff.
Emily holds a degree in Business Administration from Southern Connecticut State University.
Job Titles:
- Director, Human Capital
- Director, Human Capital / Education
Emily is a Director at Serent Capital. She is responsible for identifying executive talent, recruiting leaders into key roles, and implementing human capital strategies for Serent portfolio companies.
Prior to Serent, Emily worked at Guidepoint, an expert network and research firm that connects investors with subject matter experts. Emily has worked with Private Equity and Hedge Fund clients in recruiting executives and finding relevant expertise across various industries.
Emily has received a Bachelors in Economics from Willamette University.
Job Titles:
- Member of Serent 's Growth Team
- Senior Vice President, Growth Team Operations
- Senior Vice President, Growth Team Operations / Education
As a member of Serent's Growth Team, Eric works closely with Serent portfolio company leaders to drive value creation and growth initiatives.
Prior to joining Serent, Eric was a management consultant at the Boston Consulting Group (BCG) and worked across a variety of industries. Prior to BCG, Eric was a private equity analyst at KKR. He also worked at DoubleDutch, a KKR growth equity investment portfolio company.
Eric has an MBA from the Wharton School of the University of Pennsylvania, where he was a Palmer Scholar and Ford Fellow. Eric also has a BS in Economics from the Wharton School, where he graduated summa cum laude.
Job Titles:
- Administrative Assistant
- Administrative Assistant / Education
Gerren currently serves as an administrative assistant where he supports various team members with meeting scheduling, calendar management, travel, and other firm-wide projects.
Prior to joining Serent, Gerren worked in Real Estate for five years in Oklahoma, Colorado and Texas. There he worked in project management while also leading marketing and leasing efforts.
Job Titles:
- VICE PRESIDENT, INVESTING
Job Titles:
- Associate Director, Investor Relations
Job Titles:
- Vice President, Investing
Job Titles:
- VICE PRESIDENT, INVESTING
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Senior Associate, Investing
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Vice President, Marketing and Investor Relations
Job Titles:
- Executive Vice President, Human Capital
Job Titles:
- Senior Director, Pricing and Product Marketing
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- ASSOCIATE DIRECTOR, HUMAN CAPITAL
Job Titles:
- Vice President, Payments and Embedded Finance
Job Titles:
- OPERATING EXECUTIVE DIRECTOR
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Senior Associate, Investing
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Vice President and Team Lead, Business Development
Job Titles:
- OPERATING EXECUTIVE DIRECTOR
Job Titles:
- Senior Vice President, Operations
Job Titles:
- Senior Vice President, Product Management and Technology
Job Titles:
- OPERATING PRODUCT & TECHNOLOGY DIRECTOR
Job Titles:
- VICE PRESIDENT, Investing
Job Titles:
- Senior Director, Pricing and Product Marketing
Job Titles:
- Senior Vice President, Human Capital
Job Titles:
- Director, Post Merger Integration
Job Titles:
- Associate Director, Marketing
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Senior Associate, Investing
Job Titles:
- Vice President, Value Creation Operations
Job Titles:
- Vice President, Human Capital
Job Titles:
- Senior Associate, Investing