SKINOLOGY MEDICAL - Key Persons


Betsy Adams

Job Titles:
  • Accounts
Betsy has been with us since 2009. She possesses the unique abilities of a concierge, combined with a ready willingness to create a positive experience. She is responsible for scheduling and office administration as well as designing an inviting reception area for our patients. Not only does her assistance keep the front office running smoothly, but her knowledge and warmth reassures our patients. Because of her vast knowledge in business and office administration, Betsy serves multiple roles. She's a proficient, organized and punctual multi-tasker who enjoys how Skinology's team-oriented environment provides patients with a "better than ever expected," experience. Betsy's favorite aspect of her job is interacting with patients and learning their story.

Heather Hill

Heather joined us in 2012 as a licensed aesthetician and has been a huge asset to our team. She performs a variety of chemical peels, microneedling treatments with or without PRP, IPL laser, and many other innovative facial treatments that we offer. Having gone through acne herself, she specializes in this area. Heather is one of Dr. Rocker's medical assistants and she works with him to customize skin care programs, pre and post treatment protocols, and skin care consultations. What Heather finds most enjoyable about her job is the satisfaction of boosting a patient's self-esteem by facilitating a physical transformation. She wants her patients to feel equally amazing on the inside and outside!

Jeffry Rocker

Job Titles:
  • Medical Director

Michelle Masters LE

Meet Michelle, a licensed esthetician with a passion for skincare and a dedication to her clients. Graduating from Cortiva Institute, she has honed her skills and knowledge to provide exceptional skincare services. Beyond her professional expertise, Michelle is a devoted mother to her daughter, cherishing every moment spent with her family. Whether it's exploring nature trails on a hike or browsing through local farmers markets and festivals, she finds joy in the simple pleasures of life. She values the connections she makes with her clients, prioritizing their satisfaction and well-being above all else. There's nothing more fulfilling to her than seeing her clients leave her studio with glowing, radiant skin and a smile on their faces.

Selena Rocker - Founder

Job Titles:
  • Founder
  • Owner
Selena has served as a licensed paramedical aesthetician in the skincare and medical field since 2003. She attended Florida College of Natural Health for her AS in paramedical aesthetics and she also attended the Vector Institute of Beauty and Electrolysis for Electrology. Selena has had advanced education in skincare, electrology, IPL treatments and Laser Safety. Selena is able to perform a variety of treatments at Skinology from consultations, pre and post treatment visits, chemical peels, microdermabrasion, photofacials, and hair removal to name a few. Selena also oversees marketing efforts, delivering patient care and clinical decision-making. She also communicates regularly with sales and product representatives and patients. Her favorite aspect of her job is educating and guiding patients to feel good about the decisions they make, to help build confidence and create a positive patient experience.

Susan Haynes

Job Titles:
  • Practice Manager
Susan graduated from Tennesse Tech with a degree in business and has experience in marketing and has been trained in many aesthetic treatments. She began her career in the beauty industry as the administrator of a beauty school in 2010. After learning she had a passion for skin care she made a move toward this area as a client coordinator and treatment provider in cosmetic dermatology in 2011. Upon relocating to the Orlando area in 2018 she joined the Skinology team as practice manager where she plans to stay until her retirement. Although no longer working as a treatment provider she likes to keep her training on procedures, products and all other areas of the field up to date and on point. Her favorite part of working in this field is seeing a patient gain confidence and holding their head a little higher.