SPANISH BROADCASTING SYSTEM - Key Persons
Job Titles:
- Local Sales Manager - Direct
Job Titles:
- Digital Sales & Marketing Manager
Job Titles:
- Vice President Digital Sales & Strategy
Job Titles:
- EVP of Local Media / General Manager
Job Titles:
- General Manager, VP of Sales
Job Titles:
- General Sales Manager Radio and Digital
Job Titles:
- Member of the Board of Directors
- Jason Shrinsky
- Retired Partner from the Law Firm Kaye Scholer LLP
Jason L. Shrinsky became one of our directors on November 2, 1999. Mr. Shrinsky is a retired partner from the law firm Kaye Scholer LLP, which he joined as a partner in 1986. Mr. Shrinsky has been a lawyer counseling corporations and high net worth individuals on financings, mergers and acquisitions, other related financial transactions and regulatory procedures since 1964. Kaye Scholer LLP has served as our legal counsel for more than 20 years.
Job Titles:
- Member of the Board of Directors
Jose A. Villamil became one of our directors on June 30, 2004. Mr. Villamil has over 25 years of experience as a private business economist and as a senior policymaker of both the federal and State of Florida governments. Mr. Villamil is the Principal Advisor of The Washington Economics Group, Inc. where he previously served as Chief Executive Officer, serving in such position from 1993 to 1998 and from 2000 to 2008. From 1999 to 2000, he was Director for Tourism, Trade and Economic Development of Florida. Mr. Villamil served most recently as Chairman of the Council of Economic Advisors of Florida and a member of the board of directors of Enterprise Florida, Inc. Since April 2003, Mr. Villamil has been director of Mercantile CommerceBank, N.A. and CommerceBank Holding Corp. Most recently, Mr. Villamil was appointed to President George W. Bush's Advisory Committee on Trade Policy and Negotiations. From 1989-1993, Mr. Villamil served as Chief Economist and later as Undersecretary for Economic Affairs at the United States Department of Commerce.
Job Titles:
- Member of the Board of Directors
Joseph A. García became one of our directors on June 3, 2008. Through January 2019, Mr. García served as our CFO since 1984, our Chief Administrative Officer and Senior Executive Vice President since August 4, 2008, and our Secretary since November 2, 1999. He was also one of our Executive Vice Presidents from 1996 to 2008. Mr. García was responsible for our financial affairs, operational and administrative matters, investor relations, and was instrumental in the acquisition and related financing of our stations. Before joining us in 1984, Mr. García spent thirteen years in international financial planning positions with Philip Morris Companies, Inc. and with Revlon, Inc., where he was manager of financial planning for Revlon - Latin America. Mr. García holds an MBA from St. John's University and is a recipient of the outstanding achievement award from the University. We nominated Mr. García because we believe that he provides knowledge and experience in operational and financial matters and a historical perspective on our long operating history, having joined us in 1984.
Job Titles:
- VP West Coast National Sales
Job Titles:
- Local Sales & Senior Account Manager
Job Titles:
- Executive
- Member of the Board of Directors
Manuel E. Machado is a top-level executive with more than two decades of robust experience in branding and reputation management, strategic marketing, public relations and business management. His diverse, cross-cultural industry expertise, proven leadership and entrepreneurial spirit allow him to elevate brand practices and business models for companies and organizations, while increasing visibility amongst its stakeholders.
Machado's undeniable skill in the areas of global corporate, brand positioning and national and local groundbreaking campaigns has helped many brands build market dominance and consumer appeal. Throughout his career, he has worked with a wide variety of global clients in a broad range of categories and brings a wealth of knowledge gained from public information and community outreach for diverse and government entities.
In 2015, Machado joined forces with Luis Gonzalez to Co-Chair the new growth strategy for C-Com Group, Inc., a Miami-based full service agency with a wide portfolio of national clients, strengthening the agency's equity, credentials and advertising capabilities, while expanding opportunities related to public relations, digital and social media. Renowned brands such as Florida Power and Light Company, South East Toyota Distributors, LLC, Neutrogena®, JOHNSON'S®, Outback Steakhouse® and Aveeno®, among others, are some of the current clients C-Com Group, Inc., leads under its new umbrella.
Machado was the CEO/Co-Founder of MGSCOMM, an integrated marketing communications agency. Under his leadership, MGSCOMM became one of the fastest-growing marketing communications agencies in the country, ranked among the top 5 independently-owned Ad Agencies in the "2014 Advertising Age Top 50 U.S. Hispanic Agencies," as well as named among the "2014 Hispanic Business Fastest-Growing 100 Companies," and "2014 South Florida Business Journal 50 Fastest-Growing Companies." In 2013, HispanicAd.com named Machado Agency Executive of the Year.
Prior to this, Machado developed successful communications programs for some of the world's most renowned brands, such as McDonald's Corporation, Coors Brewing, Ford Motor Co., Bacardi, Coca Cola, MasterCard International, Procter & Gamble and Nike, among others. Machado was also the founder and CEO of The Meka Group, a marketing communications agency, later known as BVK/Meka, where he attracted Fortune 100 clients including Sprint PCS, Nike, Pfizer and Tenet Health System.
Machado currently serves on the highly exclusive Board of Directors for the Smithsonian Latino Center and the Board of Directors for Continental National Bank. In 2010, he was appointed to the Spanish Broadcasting System (OTCQB:SBSAA) Board of Directors.
Machado, a philanthropist and municipality advocate, has been involved with the community through several organizations including being named Trustee of the Vizcaya Museum and Gardens, the Latin Grammy's Host Committee, the WLRN Board of Trustees, the Voices for Children Foundation Board of Directors, and Past Chairman of the Association of Hispanic Advertising Agencies (AHAA), the leading trade organization
Job Titles:
- Local Sales Manager - Agency
Job Titles:
- Member of the Board of Directors
- Director of Tax Services at Pinchasik
Mitchell A. Yelen became one of our directors on October 1, 2007. Mr. Yelen is currently the Director of tax services at Pinchasik, Strongin, Muskat, Stein & Company, P.A. where he has been employed since 1984 specializing in litigation support, complex tax research and financial planning. Mr. Yelen previously held positions at CPA firms: Kaufman, Rossin & Co., P.A. and Alexander Grant & Co., P.A. Among other degrees, he holds an M.B.A. in Finance from Northwestern University and a J.D. and L.L.M. in taxation from the University of Miami.
Job Titles:
- CEO
- Chairman
- Member of the Board of Directors
- Member of the Executive Management Team
- Media Center
- Raúl Alarcón
Raúl Alarcón joined us in 1983 as an account executive and has been our President and a director since October 1985 and our Chief Executive Officer since June 1994. On November 2, 1999, Mr. Alarcón became our Chairman of the board of directors and continues as our Chief Executive Officer and President. Currently, Mr. Alarcón is responsible for our long-range strategic planning and operational matters and is instrumental in the acquisition and related financing of each of our stations. Mr. Alarcón is the son of Pablo Raúl Alarcón, Sr.
Job Titles:
- General Manager & V.P of Sales Los Angeles
Job Titles:
- Director Programming Z - 93
Job Titles:
- Executive Vice President
- General Counsel
- Member of the Executive Management Team
As Executive Vice President and General Counsel at Spanish Broadcasting System, Inc. since August 1, 2016, Mr. Lara brings extensive industry and trial expertise to his leadership role. Prior to joining the Company, he provided strategic counsel to domestic and international corporate clients on business disputes, distinguishing himself as a lead litigator in high-stakes trials across federal and state courts. Mr. Lara honed his legal skills at Mase Lara, P.A., a respected Miami-based boutique trial law firm, where he focused on complex civil and commercial litigation. His insights have been sought after by media outlets, as he has frequently appeared on televised news programs to offer legal commentary. Committed to community service, Mr. Lara served as Vice Chair of the Judicial Nominating Commission for Florida's Third District Court of Appeal, appointed by Governor Rick Scott. In recognition of his exceptional leadership during a challenging period in the Company's history, Mr. Lara was awarded the General Counsel Impact Award by the DBR and Law.com in 2022. He further demonstrates his commitment to service as a Director on the Board of Easterseals South Florida, past-chair of the 11th Judicial Circuit Grievance Committee for the Florida Bar, appointed member of the Coral Gables Anti-Crime Committee, and receiving a nomination for "Man of the Year" from the Leukemia & Lymphoma Society. Mr. Lara holds a law degree from Boston College Law School and earned his undergraduate degree from the University of Michigan.