STICKK

stickK.com, LLC was founded in August 2007 by Ian Ayres, Jordan Goldberg and Dean Karlan. In January 2008 www.stickK.com officially launched... 2017 Nobel Memorial Prize in Economic Sciences. For those who are not aware, stickK is based in part on Thaler's nudge theory and is proud to call Professor Thaler a friend and inspiration... Our story begins like many stories do: with someone on a mission to shed a few pounds. What makes our story different though is that this someone was equipped with a PhD's worth of knowledge and the academic resources to figure out what works when it comes to eliciting behavioral change to achieve personal goals. This someone was Dean Karlan, a Professor of Behavioral Economics at Yale University, his weight-loss story ended with the discovery of a successful goal-setting tool and his mission lives on today at stickK: to empower others with the tools and resources they need to achieve their personal goals.

Also known as: stickK.com, stickK.com, LLC

Primary location: Philadelphia United States