SUDY.CO.HU - Key Persons
As a child I had the good luck to participate in the Japanese school system as well as the Hungarian one. I attended a real Japanese school for part of the first grade and from the 4th to 6th grades. I'd now like to summarize that experience and raise a few thoughts since reforming the
I spent part of my childhood in Japan, including my fifth birthday. That was the year I learned something new and exciting about Japan, because on November 15th, my parents celebrated the traditional Shichigosan along with all other parents - this is a special celebration for seven, five, and three-year-old children. The roots of this
Not too many people know that Japan has a lovely coral reef of its own. It is located on one of the southern isles of the Japanese archipelago, near Ishigaki Island in Okinawa prefecture, right by the village of Shiraho. The village announces itself to visitors as the "Shiraho coral village".
A good number of years ago, someone I knew asked me to help make contact with a Japanese publisher. This friend wanted to publish Hungarian translations of Japanese fiction. At the time I was working full time as a language teacher and happily agreed to help in my time off- for what I thought was
About a year ago I interpreted a lecture entitled Japanese contemporary theater today, in a program organized by the Japan Foundation. To be honest it was not a subject I found interesting. Although I like the theater, the word "contemporary" still made me nervous. Nonetheless, I spent the weekend before the lecture carefully studying theater terminology
Languages
Japanese, English, Russian, German
Education
Budapest University of Economic Sciences
The meetings are, of course, figurative since Enku lived in 18th century Japan, primarily in the Gifu prefecture. The first time we met was in Moscow, when I was in college. One of my Japanese language teachers, whose name was Komarovsky, mentioned Enku as a favorite of his and showed us a few pictures. In
Accidental events, which create heroes and victims alike, are a favorite theme of romantic novels and dramatic films. Everyone's life is influenced by accidents that are sometimes devastating, and we tend to wonder about these accidents. What would have happened if....I'm no exception but I prefer to think about the lucky accidents that have shifted
This is definitely a morbid subject, so does it really have a place in a blog designed to be entertaining (among other things)?! However, I discovered the kind of cultural differences here too, that a visitor to Japan needs to know to prevent a major faux pas... I learned from my best friend in Japan
The 46,000 dollar gross domestic product (GDP) per capita is a pretty clear sign that Japan is a rich country and its residents are well off. People are right to think that differences in wealth are the lowest here of all the advanced countries (not counting Scandinavia), but even so, there are extremes. As an
Ever since I first set foot in Japan - many long years ago - I have envied the Japanese for their construction industry. Huge worksites, giant cranes, dozens of trucks - and no dust, mud or dirt anywhere! It came as a kind of culture shock when the developer of a construction project about to
Languages
English, Japanese, Korean
Education
Eötvös Loránd University
Ritsumeikan University
Dániel attended the Japanese department of Eötvös Loránd University where he studied both Japanese and Korean. After receiving the MEXT scholarship for research students, he got admitted to Ritsumeikan University in Kyoto and acquired his master's degree. He joined our team in 2019.
Dániel is mainly in charge of market research at our company. With his profound knowledge of Japanese, he is able to collect necessary data from original Japanese sources and can create complex reports in Hungarian, English or Japanese.
Dániel is interested in various fields: he originally studied Japanese culture and literature at university, but he is constantly broadening his knowledge about international politics, financial markets, food industry and the energy industry as well.
The Hungarian forint is a so-called "emerging currency". Thus, global events and exchange rate fluctuations heavily affect its exchange rate.
Job Titles:
- Country Manager
- Member of Sűdy & Co
Languages
Hungarian, English, Japanese
Education
Károli Gáspár University of the Reformed Church in Hungary
Tohoku University
Dávid Bohács acquired a degree in both Japanese studies and communication studies at Károli Gáspár University. During his university years, he also studied at Oita University for a year. Then, he received a research scholarship by MEXT and spent 5 years working on his doctorate degree in information sciences at Tohoku University.
He has 3 years of experience working as a project manager and interpreter for a medium-sized Japanese company.
Dávid has been a member of Sűdy & Co., Ltd. since July 2018 and the country manager of Sűdy & Co. Japan since October 2018.
He has also been the head of secretariat of the Hungarian Chamber of Commerce in Japan since October 2021, supporting Japanese companies present in Hungary and Hungarian companies that wish to enter the Japanese market.
Languages
Japanese, English, Spanish, Russian
Education
Eötvös Loránd University
Erika Sűdy started her career in the Ministry of Foreign Affairs and Trade of Hungary, which she left in 1987. In 1990, she established her own market research company that she managed until her husband, Dr. Zoltán Sűdy was appointed ambassador to Thailand. She also started her own fashion brand in 2000.
After 2007, she devoted her work completely to business consulting until her retirement. She enjoys and dedicates her time to organizing nonprofit cultural events both in Hungary and Japan.
Anyone visiting Japan has had to encounter construction projects, since new buildings and city projects are going up all around us. We have to have noticed that some workers on these construction projects dress in the kind of clothes we'd really find unusual. They kind of resemble the actors in a sci-fi film, said a
Hungarian cellist Csaba Onczay and Kouketsu Haruhiko met in Japan twenty years ago, marking the start of a beautiful friendship. It also marked the start of Gifu's Hungarian Friendship Society and the Hungarian Academy of Music's Friends of Japan Music Society. Since then, Masters' level courses have been held every single year. Thanks to this
Junichiro Koizumi, who later became prime minister, was 36 years old when he married a 21-year-old college student, Miyamoto Kayoko, in 1978. The marriage was in accordance with "omiai" (お見合い) customs, although rumors abounded that Takeo Fukuda, who was prime minister at the time, had played a significant brokering role. No doubt Fukuda would protest
I don't know about other people but I tend to collect things that mean a lot to me and hold onto them as keepsakes. So over the decades I have acquired a collection of lovely picture postcards from my Japanese friends. It's still only August but I know that many of them are already designing their
Back in the late 1970's I had to visit a Japanese company in Tokyo on business. I was received by a gentleman about 20 years my senior, who was assigned to accompany me from one office building to another. That walk, over a distance of about 300 meters, is something I'll never forget and was
Languages
Hungarian, English, Japanese, Italian
Education
Eötvös Loránd University
György Nonn joined our company in 2021. He is mainly responsible for the field of food commerce.
György has been interested in Japanese culture and history for as long as he can remember, so he pursued his studies at the Japanese department of Eötvös Loránd University. He travelled to Japan for the first time with a scholarship as an exchange student of Josai University. He fell in love with the country, so in 2018, he returned and started working in Josai's administrational office where he was coordinating foreign exchange students. Between 2019 and 2021, he worked at the Embassy of Hungary in Tokyo where he was supporting communication between Hungarian and Japanese.
György considers himself lucky to have had the experience of working both in a Japanese and an international work environment because he got to improve his language abilities and broaden his knowledge about Japan.
Languages
Japanese, English, portugál, Spanish
Education
Waseda University
Jun Fujii had worked for one of Japan's largest trading companies, Mitsui & Co., Ltd. at the Department of Steel for 34 years, mainly in the Tokyo, Osaka, Nagoya and Ehime offices of the organization. He has also resided in Brazil, South Africa and the United Kingdom (London) during his employment.
After leaving Mitsui, he established C&D Co., Ltd in 2007 and started getting involved in Hungarian business from 2010.
He has been an advisor of Sűdy & Co., Ltd. since March 2018.
He is supporting our company's activities and contributing to the future development of economic relations between Japan, Hungary and other Central-Eastern European countries with his vast personal network, knowledge and experience he has accumulated in the past decades in building trade and business.
Languages
Japanese, English
Education
London Business School
Katsuhiko Namikawa had worked for Mitsui Bank (currently known as Sumitomo Mitsui Banking Corporation) for 30 years on the field of international finances. He had also spent a total of 17 years in London during his employment.
With globalization progressing in the past decades, he was mainly responsible for the development and cooperation of Japanese banks and Japanese companies in Europe, Africa and the Middle East as one of the executive directors of Sumitomo Mitsui Banking Corporation Europe Ltd. His vast experiences with bank investor relations and the Keidanren Asia Pacific Committee has led him to visit more than 80 countries in the Americas and Asia.
After leaving the banking industry, he has made contributing to the education of the next generation his personal mission, and started focusing on the internationalization of universities. Since 2015, he has been the director and president of ISI Education Group and Tokyo Business Language College (TBL). He has also been appointed full-time advisor and honorary president of the same institutions in April 2023.
In order to develop DX/GX/inbound human resources further, he also joined the Tokyo Chamber of Commerce and Industry's "Digital Transformation/DX Promotion Committee for Small and Medium Enterprises".
Among the many countries he has been to, Hungary was one of the places he has visited the most times, before and after the fall of the Berlin Wall. Since the first stages of Hungary's market economy development to joining the European Union, he has experienced all the significant changes of the country first hand along with his Hungarian friends. Thus, he hopes to continue contributing to the relations of Hungary, Europe and Japan.
Languages
Japanese, English
Education
Kobe City University of Foreign Studies
Kenji Seto had originally worked for Mitsui Bank Ltd. (currently Sumitomo Mitsui Banking Corporation) for 30 years, starting in 1976.
During his career in the bank industry, he spent 15 years in Europe: he was assigned to London 3 times, for 9 years in total, and to Brussels for another 6 years. He was mainly in charge of corporate finance and M&A arrangements.
After his retirement, he served as an executive officer for JCB Co. Ltd., the internationally acclaimed credit card company from Japan. On top of being president, he was also the head of the business acquiring team among many of his other responsibilities until June 2016.
Currently, he is working as the internal auditor of MODEC Inc., which provides competitive floating solutions for the offshore oil and gas industry.
He has been an advisor of Sűdy & Co. since March 2018.
Job Titles:
- Business Consultant
- Consultant
- Marketing Specialist
- Japan 's Aging Society - 4 Ways the HR Business Has Responded to Labor Shortage / 15 December 2021
- Japanese Producer of Innovative Glass Coating Agents, Hardolass Established Their Hungarian Subsidiary on May 25th, 2023
- Marketing Specialista, Tanácsad
- News / 2023 Year End Holiday Notice / 8 December 2023
- News / Our Website Has Been Renewed
Languages
Hungarian, English, Japanese, German
Education
Eötvös Loránd University
Vivien Németh joined our team as a marketing specialist and business consultant in 2021.
She has been drawn to Japanese culture, language and art ever since she was a child, which made her pursue her bachelor degree in this field. She spent 1 year in Saitama as an exchange student at Josai University, then received the MEXT scholarship for research students and acquired an MBA at the Graduate Institute of Entrepreneurial Studies in Niigata.
Vivien has worked for several Japanese related companies as an assistant, cultural advisor and marketing associate in Hungary and Japan as well. She specializes in SEO, social media advertising campaigns and user research.
We would like to inform all our customers, partners and visitors that our office will be closed for year end holidays from December 23rd (Saturday), 2023 to January 1st (Monday), 2024.In case of urgent matters, you can contact us at info@sudy.co.hu, but please be aware that responses may take longer than usual. We will be back
Japanese producer of innovative glass coating agents, Hardolass established their Hungarian subsidiary on May 25th, 2023. Read more
The Sűdy & Co. homepage went through a redesign in March 2023.Our aim was to make it faster, more modern and user-friendly.We are gradually uploading new contents as well, so please feel free to check them out! Read more
The construction process of ZalaZone, the autonomous vehicle test track located in Zalaegerszeg is to be fully completed soon. Along with Japanese ambassador to Hungary, H. E. Mr. Masato Ohtaka and representatives of Japanese companies, Sűdy & Co.'s deputy CEO Mr. Yusuke Fukuda also visited the test site on December 17th, 2021 at the invitation
Japan's aging society has been a hot topic for the past few decades due to the massive labor shortage occurring in most industries, whether it be service, manufacturing, agriculture, construction or healthcare. The country is still managing to make ends meet - but how? In this article, we are going to introduce 4 ways Japan's
Job Titles:
- Co - CEO
- Member of Our Team
Languages
Japanese, English, German, Hungarian
Education
Aoyama Gakuin University
Yusuke had worked for Sumitomo Corporation Tokyo from 1994 for 13 years, including 4 years of expatriation in Hungary. During this period, he managed trading, international tenders and J/V establishment, supported technical assistance agreement between Japanese and Asian suppliers, M&A projects, foreign investment of Japanese suppliers in Hungary along with logistic and warehousing operation including JIT and sequence delivery.
After that, he joined a Japanese automotive components manufacturer and became the European Head of Sales and Marketing in Germany for 8 years. During this period, he concluded several business deals with major European OEMs and mega suppliers. He had also taken up the role of CEO at the company's Hungarian manufacturing plant.
During his career he spent decades in Europe, mainly in Germany and Hungary.
Yusuke became a member of our team in January 2021. He was assigned the role of Chief Executive Officer of our company from April 1st, 2022.
Languages
Japanese, English, French, German
Education
Tokyo University
Yutaka Iimura had joined the Ministry of Foreign Affairs of Japan in 1969. After having worked for many years at Japanese embassies in the USSR, France, and the Philippines, he was appointed as the Minister for Political Affairs in the Embassy of Japan in the United States (1993-1995), the Ambassador Extraordinary and Plenipotentiary of Japan to Indonesia (2002-2006) and to France (2006-2009).
In the Ministry of Foreign Affairs in Tokyo, he served, among others, as Deputy Director-General for European Affairs (1997-1999), Director-General for International Development (1999-2001) and Deputy Minister for Administration (2001-2002), Special Representative of the Government of Japan for the Middle East and Europe (2009-2014), and Special Envoy for Cooperation for Southeast Asia (2014-2016).
He has also taught international relations as a visiting professor at Tokyo University (Faculty of Global and Regional Studies, 1998-1999) and Tokyo University's Graduate School of Public Administration (2010-2012).
He is currently working as a senior fellow and visiting professor at National Graduate Institute for Policy Studies in Tokyo.
He has been an advisor of Sűdy & Co. since February 2022.
Languages
Hungarian, English, Japanese, German
Education
College of Foreign Trade
Anglia Polytechnic University
Zoltán Bassa joined our team in 2007. Previously, he had worked for the Institute of World Economy of the Hungarian Academy of Sciences and the Japan External Trade Organization (JETRO).
He had taken up the position of secretary general of the Hungary-Japan Friendship Society for 10 years on a voluntary basis.
Zoltán is mainly supporting the exports of food and raw materials to the Japanese market. He is the coordinator of meat product exports of Hungarian and Central European companies to Japan.
He is also responsible for preparing and concluding M&A transactions.
At the level of day-to-day communications, humor does not typically help to bring the Hungarians and Japanese closer together. For us, humor is a nearly surefire way of establishing a connection and keeping it going. In Japan, being a "serious person" and not joking around is considered much more appropriate. Presenting yourself in an ironic […] Read more
A few years ago a man named Zoltán Dani contacted me and several other people with Japanese interests. He presented a project: to build a Japanese garden in a public space in the artists' town of Szentendre. With over 10 years of Japanese garden building under his belt, he said he had finally decided to […]
One significant difference between the European and Japanese way of thinking is their attitude towards time. In Europe, when a train is 15 minutes late, we think it's more or less on time. In Japan, if a train arrives one minute after it is due then it's late. Taking a look at things at home, […] Read more
In the past, even Hungarian Internet users have found a number of articles reporting that Japanese young people have hardly any sex-life and have a tough time finding partners. Those articles were about unmarried young people. This is about a different social group, married couples, offering readers a summary of an article that appeared in […] Read more
Itoshii opened in February 2014 on Nyugati tér, on the lowest floor of the Eiffel Office Building. Much like the Wasabi chain, its distinctive feature is that it is an "all you can eat" restaurant. But, instead of the dishes coming along on a conveyor belt, you pick and choose your meal on a tablet […] Read more