SWEELL

An insight is a discovery. The hidden motivations behind user, consumer and customer behaviors that are critical to unlock new opportunities for innovation. Insights often reveal a hidden truth. "Cultivating consciousness" with a user-centered, customer-first mindset to connect head and heart knowledge... Insights are the first step of design: breakthroughs revealing new behavior patterns that can point teams to new unexplored directions. This is why they are essential for us and can be so valuable... The more you work on it, the more gravity it gets. At some point, the pieces start falling into place on their own. But what drives our vision?