UNRIVALED BRANDS - Key Persons


Eric Baum - Chairman

Job Titles:
  • Chairman
  • Member of Governance and Nominating Committee
  • Member of the Audit Committee
  • Member of the Compensation Committee
Eric Baum brings over twenty years of experience in advising Executive leadership teams for both well-established Fortune 50 companies and emerging ventures, across a spectrum of industries including life sciences, legal cannabis, education, travel, technology, and real estate. In his concurrent roles as Managing Director of Acquis Consulting Group and Managing Director / Co-Founder of its affiliate company, Solidea Capital, he leverages his extensive management and operational consulting expertise to guide companies in areas such as corporate strategy, market positioning, growth and scale strategies, trajectory management, M&A, partnering frameworks, risk evaluation, and more. He also serves in several advisory and Board of Director roles for public and private companies such as Kushco Holdings, Starton Therapeutics, Big Rentz, Tenant Tracker, B Great, and Trip Kicks, supporting the full lifecycle of needs from initial business building through expansion and growth strategies. In addition to advising companies on how to scale to the next level, Mr. Baum founded and leads a rapidly growing real estate investment firm operating in several U.S. markets. He is also actively involved in the venture capital arena as a participant in several investment-focused groups, such as the Charlotte Angel Fund. His exposure to companies across all stages of development and breadth of knowledge in the venture space position him well to provide a unique perspective and challenge the status quo when needed. Eric holds a Bachelor of Business Administration from Emory University, where he graduated Valedictorian. He was awarded the Goizueta Business School Organizational Management Highest Award for Excellence and was inducted into Beta Gamma Sigma, the highest national business honor society.

James Miller

Job Titles:
  • Director

Jason Assad


Matt Barron

Job Titles:
  • Director

Nicholas Kovacevich - Chairman

Job Titles:
  • Chairman
  • Member of Governance and Nominating Committee
  • Member of the Audit Committee
  • Member of the Compensation Committee
  • CEO of Greenlane Holdings, Inc
Mr. Kovacevich is the CEO of Greenlane Holdings, Inc., a leading provider of ancillary products and services to businesses in the legal cannabis industry.

Patty Chan - CFO

Job Titles:
  • Chief Financial Officer
  • Manager at Adnant
Ms. Chan currently serves as a Manager at Adnant, LLC ("Adnant"), a position she has held since February 2021. Adnant is an accounting and consulting firm advising cannabis companies on technical and operational accounting, strategic transactions, and the public offering process. As previously disclosed, the Company engaged Adnant to provide executive level consulting and related business support and services related to the Company's present and future challenges and opportunities. The Company's Interim Chief Executive Officer and its Interim Chief Legal Officer also serve in roles at Adnant. At Adnant, Ms. Chan focuses on advising hypergrowth clients on their operations and audit preparation as well as managing the accounting and reporting for cannabis investment funds. She has also implemented financial controls and infrastructure for cannabis clients in various stages of their business development.

Robert Baca - Chief Legal Officer

Job Titles:
  • Chief Legal Officer
Mr. Baca has over a decade of experience as a corporate attorney and consultant with a focus on mergers, acquisitions, and leveraged finance transactions and is a California cannabis industry veteran. Before representing clients in the cannabis industry, Mr. Baca practiced as a corporate attorney while at institutions including the New York offices of Kirkland & Ellis, LLP, Paul Hastings, LLP, and Goldman Sachs. He has represented U.S. and foreign financial institutions, private equity sponsors, and public and private companies in connection with mergers & acquisitions, securities offerings, and commercial financings including secured and unsecured credit facilities and acquisition financings.

Sabas Carrillo - CEO, Chairman

Job Titles:
  • Chairman of the Board
  • Chief Executive Officer