THE CORE IDEA - Key Persons

ROBERT DANIEL TENEYCK …brings a perspective that has helped a lot of organizations make more confident decisions in building their brand and marketing strategies. He established THECOREIDEA to help organizations improve their marketing communications by telling better and more effective brand stories. With deep experience in crafting and launching new brands (and re-launching brands with new focus and energy), Robert specializes in crafting uniquely effective messages and marketing approaches for emerging companies. Before establishing THECOREIDEA, Robert was co-founder of Ideocore, an agency specializing in launch communications for new companies and products. Robert served as Director of Strategy and Brand Clarity from 2000-2010. With offices in New York, San Francisco and Santa Barbara, Robert worked with dozens of brands in categories including high tech, bio tech, telephony, financial services, publishing, energy, luxury, lifestyle and others. TenEyck first sharpened his strategic communications skills in the political arena. He served in key strategic roles in more than 120 political contests that have helped elect officials such as mayors, US Congressmen and just about every position in between. Now, as a Santa Barbara-based consultant, TenEyck holds his dream job. He uses his strategic skills to help companies, venture groups and nonprofit organizations across the US (and now Europe!) cut through the clutter to achieve their business goals through compelling brand stories, messaging and creative marketing.