FOREST

Back in the day, before MEC "become captured by the very retail structures that [they] fought against", the Co-op was an adventurer's candy store. And the catalogue was a primary source of information for co-op members, mailed to approximately 530,000 members nationwide in both official languages. I was very excited to work extensively on the MEC catalogue while on contract with MEC. I was responsible for creating all the non-product pages, including the very successful Big Wild teaser and the sustainability page, as well as laying out product pages... Let's give a sh*t. I'm a professional designer and creative director using my communication talents to inspire action and create positive impact.

Also known as: The Forest

Primary location: Nelson