PROFESSIONAL BUSINESS COACHES - Key Persons


Bernhard "Bernie" Heine - Founder

Job Titles:
  • Coach
  • Executive
  • Founder
Bernhard "Bernie" Heine is a Business and Executive Coach at Professional Business Coaches, Inc. (PBC, Inc.), a company he founded to help business owners and leaders achieve their vision. Bernie has more than 30 years of experience working collaboratively with business partners in all phases of business management, restructuring, and transformation, particularly in: strategic planning, marketing and sales, organizational design, engineering consulting, project management, coaching, and facilitation.

Larry Lewis

Job Titles:
  • Founder and President of Client Builder Sales & Marketing
Larry Lewis is the founder and president of Client Builder Sales & Marketing ("CBSM"). Over the last two decades, Larry has worked with hundreds of companies of all sizes and scope. His practical, street-smart approach to prospecting and selling has helped hundreds of sales executives, small business owners, and independent professionals increase their sales and profits with more control, greater confidence, and less effort. Larry is the author of "Client Builder Selling" and the creator of the "Client Builder Academy" online sales coaching platform. He is also an entertaining professional speaker who has spoken to hundreds of trade and professional organizations on selling and sales management topics. Before forming CBSM, he was a top sales performer for Lexis-Nexis and Thomson Reuters and a sales manager with several smaller firms. Before pursuing a career in sales, he practiced for four years as a trial lawyer. Larry holds a BS in Marketing from the University of Virginia and a JD from the Duquesne University School of Law. He lives with his two sons just north of Pittsburgh, PA.

Michael Andersen

Michael Andersen is the creator of Culture of Sales Solutions™, a system that helps company leaders achieve strong and predictable sales results. He combines innovative sales manager training with an effective sales strategy to overcome the challenges faced by sales executives. Michael has worked with hundreds of companies in various industries, from Fortune 100 to family-run businesses, to help them improve their sales departments and go-to-market strategies. He also provides sales leadership coaching and training and sales process development. Michael understands that the key to transforming sales is not technology, but strategy and training. He teaches sales managers how to train their salespeople and lets them use their personal talents within a repeatable system. Michael is the author of A Culture of Predictable Sales: One Sales Manager's Journey, a book that reveals the proven framework and best practices of sales management. The book is written in a novel form with easy-to-digest takeaway sections for each chapter.

Paul Crossman

Job Titles:
  • Business and Executive Coach
Paul Crossman is a Business and Executive Coach affiliated with Professional Business Coaches, Inc. (PBC, Inc.). He is a senior executive with a record of growing multi-divisional international businesses. Paul is passionate about helping business executives achieve their professional and organizational goals. He spent more than 25 years in technical publishing and non-profit management. Paul is recognized as a strategic thinker with excellent analytical skills and the ability to implement change. He specialized in leading change in industries undergoing radical and rapid transformation. His areas of expertise include Coaching, People Development, Business Development, Marketing and Sales, Financial Analysis, Strategic Planning, Leadership, Budgeting, Change Management, and Organizational Design. Immediately before joining PBC, Inc., Paul was the Vice President of Business Operations for the National Fire Protection Association, the leading international developer of electrical, fire, and life safety codes and standards. He was responsible for worldwide business operations with full P&L responsibility for a $90M business. Paul's career has spanned many industries, including technical publishing, continuity programs, training, certification, conferences, meetings, tradeshows, and advertising. He has a comprehensive skill set, covering a wide range of business functions, such as new product development, product management, marketing, sales, customer service, and fulfillment. Paul has a BS in Economics from Gordon College in Wenham, MA, and a Masters in Business Administration (MBA) from Northeastern University in Boston, MA. He is a Certified Professional Business Coach by the Professional Business Coaches Alliance.

Paul Maier

Job Titles:
  • Industry Executive and Coach
Paul Maier is a leading industry executive and coach. He is an experienced business executive with strong leadership, transformational expertise in enabling accelerated growth, profitability, operational effectiveness and delighting customers through teamwork. In addition to leading and growing businesses, he has led multiple accretive M&A processes (and integrations) and played an active role in multiple liquidity events, including a successful SPAC. He has a proven ability to create innovative growth strategies and deliver results. This is exemplified by a track record of achievement and demonstrated success creating, growing & leading billion-dollar, customer centric services organizations. He has unsurpassed experience in the IT and telecommunications industry and extensive product management, sales and services delivery knowledge. In addition to his most recent role as President of the Services organization at ConvergeOne, Paul has held several customer-facing leadership positions at Siemens Energy, Siemens IT Solutions and Services, Entex, and AT&T/Lucent. He holds an MBA from Fairleigh Dickinson University. Paul also completed an Executive Program with the INSEAD International Graduate School in France and is a guest lecturer for the Clemson Executive & Entrepreneurial MBA program. Paul is a team-oriented leader. His passion for people, customers and aligning/motivating teams will be an asset to the clients he serves. He is married with a wife and 2 adult children. He enjoys Ice hockey, boating, fishing, and travel.

Philip Ashcroft

Job Titles:
  • Coach
  • Executive
Philip Ashcroft is a Business and Executive Coach at Professional Business Coaches, Inc. (PBC, Inc.). He is an inspirational business executive with an extensive track record of increasing efficiencies, productivity, and profitability with an aptitude for identifying technology to create systems that enable businesses to excel and drive sustainable growth. He has specialized in change management leadership through numerous turnarounds, acquisitions, and restructuring. He is at ease interfacing at all levels and functions of a business, and a passionate advocate of individual accountability and outstanding customer service. Immediately prior to joining PBC, Inc., Philip was the Executive Vice President of a multinational company responsible for operations across the US and Canada with a full P&L responsibility for a $500M business. Philip's expansive career has spanned process, manufacturing, and utility businesses, both in the US and UK. He has a comprehensive skill set, covering a wide range of business functions from strategy planning, business development, business process re-engineering, performance management, and contract negotiations to HR and organizational development. Philip has a BSc DunElm majoring in Geology and is a graduate of the London Business School Executive Program. He is a Certified Professional Business Coach by the Professional Business Coaches Alliance.

Silke Heine

Job Titles:
  • Owner of Simplify Holistic Nutrition
Silke Heine is the owner of Simplify Holistic Nutrition. She is a lifelong holistic health, nutrition, and fitness advocate and has helped many people with nutrition and wellness over the last 15 years. You will be able to see Silke for one-on-one consultations to talk about your personal health and nutrition goals and learn about better food-choices that match your bio-individuality. Silke is looking forward to helping many of you while combining her nutrition knowledge and holistic health beliefs with Simplify's "whole health concept". She is very open to recommendations and is looking forward to your input and how to best use her knowledge to improve your health and well-being. Silke spent 11 years working in fashion retail in Germany, culminating her fashion career as a head buyer for one of the largest German retailers. While raising two children, Silke and her family moved from Germany to the U.S. in 1999 and started her own business teaching yoga and meditation. This led her to study Bioenergetic-Nutrition with Mark Mincolla, followed by obtaining her bachelor's and master's degree in Holistic Nutrition at various colleges/universities. Silke finished her doctoral degree in Holistic Nutrition with Summa cum Laude. She also holds a Certification as a Natural Health Practitioner and a Holistic Nutrition Practitioner. To further her education, Silke just finished a year of additional studying and is now a Certified Functional Medicine Health & Wellness Coach.