THINK WHYNOT GROUP

We began our journey from the ashes of a dotcom way back in 2001. We then continued as a boutique Above-the- Line agency starting with mid-sized brands like Welingkar Business School, Center One Mall, Sumaria, Mastek, Dosa Plaza amongst many others. We then moved over to larger brands like Zapak Gaming,ICICI Bank, Kotak Mahindra Mutual Fund, Diageo, HSBC and many others... Meanwhile, a small meeting led to a unique mandate to market a book - this time, for author Amish Tripathi. We did a first by creating movie-like trailers, 300-style for 'The Secret of the Nagas'. The tremendous success of this campaign got the whole publishing industry to work with us over the next few years for all their best authors. We produced record-breaking campaigns for Amish's next books, and also created memorable campaigns for other authors like Ravi Subramanian, Ravinder Singh, Ashwin Sanghi, Sangeeta Mall amongst many others... about our work for Amish Tripathi. We got encouraged to create our own..

Primary location: Mumbai India