TRAX ASSOCIATES

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods... Do brands matter? For some of us they do. For some of us they don't. But when you stop to ponder, we are all influenced by the power of brands. Just think of the products and services we continue to buy or support. Through our constant.....

Primary location: Kuala Lumpur Malaysia