UPWORDS

Upwords is a collective of top research talent anchored by our global award winning Founder and Chief Insights Officer, Layla Shea. To stay agile and lean, we engage partners from our trusted global network of multilingual moderators, strategists and project managers to suit the requirements of any project... Upwords projects are designed to be engaging and fun for participants. They consist of creative and engaging activities that enable us deeper, less conscious ‘system 1' responses. We believe that if participating is something people enjoy doing, the result will be that much more genuine and the insights we generate, more valuable. We often apply Design Thinking principles, starting with enabling the deep human understanding (empathy) that sparks problems to be solved, following through to optimizing potential solutions... Upwords helps brands make meaningful human connections to enable better decision making. We have been unearthing valuable human insights for our clients since..