TRUE IMPACT - Key Persons
Diana Lucaci - CEO, Chairman, Founder
Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term), Committee Member of the Standards Council of Canada and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA).
As the Science and Technology Director, Ferdinand brings a wealth of experience in Brain Computer Interaction (BCI), Management Information Systems, Consulting, Project Management and User Experience. He holds a graduate degree in Management Information Systems and Human-Brain Computer Interaction, and has more than 13 years of consulting expertise.
During his multidisciplinary career he has coordinated and implemented Extensive Information Technology projects. He is involved in several studies with EEG, Eye Tracking and physiological data, coordinating and developing solutions used within research or industrial projects.
As Research Director, Vuk Pavlovic drives the success of all our consumer neuroscience studies. From study design to future directions, Vuk ensures research of the highest quality promoting brand strategy through solutions and exploration.
Vuk joined True Impact in 2014 with 5 years of experience in Bioinformatics Research and over 10 years in Branding and Design. Winner of the ‘Best New Speaker' Award at IIeX 2017 in Amsterdam, Netherlands, Vuk maintains the importance of communicating science, turning studies into stories into more. Always bridging the gap between tech and humanity, Vuk earned an Honors Bachelors of Science from the University of Toronto, specializing in Biotechnology, along with Biology and Anthropology Minors.