UPSTATE HEARING INSTRUMENTS - Key Persons


Bryce Etzler

Job Titles:
  • Office Manager
Bryce joined UpState in March of 2022. She has over 10 years of experience in business. Bryce was born and raised in Red Bluff, CA with her two brothers and parents. She was an athlete all her life, primarily focusing on her love, Softball. Bryce played over 18 years of softball including a college career. In 2018, she graduated from Menlo College in Atherton, with a bachelor's degree in Finance and Sports Management. When Bryce is not working, you will find her playing with her son, Callahan, at the gym, or playing slow pitch softball.

Christa Atwood

If you have ever had the pleasure of meeting Christa, you know she is enthusiastic about helping the hard of hearing. She consistently goes out of her way to help each individual. Christa performs comprehensive hearing aid evaluations, takes care to listen to each individual's desires, lifestyle and budget, and provides her extensive knowledge in choosing the right hearing devices. She fits, adjusts and instructs patients on maintenance care for hearing devices as well, offering a unique experience for each patient.

Jacob Concienne

Job Titles:
  • Hearing Instrument Specialist
  • HIS Hearing Instrument Specialist
Jacob was born in Coatesville, Pennsylvania and moved to California when he was 4. He went into the Airforce right out of high school and spent 6 years as an Aircraft Mechanic. He has an Associate's Degree in Emergency Medical Services and was an EMT for many years. When he realized this was no longer a good fit for him and his two daughters, he decided to change career paths to become a Hearing Aid Dispenser. When Jacob is not at work, you can find him outdoors. He loves to camp, backpack and spend time with his daughters.

Jasmine Rydlek

Job Titles:
  • Patient Representative

Joshua Fockler

Job Titles:
  • HIS Hearing Instrument Specialist
  • Licensed Hearing Instrument Specialist
Joshua has been a Licensed Hearing Instrument Specialist for over 10 years. He has spent years training and managing other hearing aid dispensers through the licensing process. He also brings to our team years of experience performing Real-Ear Measurement verification and industry recognized validation methods. He believes that "all the good stuff" in life comes from relationships, and loves counseling his patients and their family members on realistic expectations and effective communication. Joshua works in our Redding and Susanville locations.

Kassidy Roetto

Job Titles:
  • Patient Representative
Kassidy is our utility player at UpState Hearing. She joined the team in January of 2022 as our insurance biller, but currently is one of our patient representatives. Kassidy works part time, always willing to fill in where needed. She was an only child born and raised in Redding. Kassidy is married to Joshua and has 5 kids that keep her busy. On her spare time, she enjoys fishing with her husband and kids. Some say she is the best fisherman in the family.

Kenneth H. Wood

Job Titles:
  • Owner
Owner, Ken Wood, has been a hearing instrument user since childhood and devoted his life's work to helping others hear to the best of their ability.

Pam Dalton

Job Titles:
  • Lab Manager
  • Lab Technician
  • UpState 's Lab Manager
Pam is UpState's Lab Manager. She was born in McCloud, CA until she was three when she moved to Redding. She has 4 kids and 10 grandkids that she is incredibly proud of. Pam is passionate about what she does at UpState due to her daughter's loss of hearing at a very young age. Hearing aids gave her daughter the ability to hear and communicate with her loved ones. When Pam is not working, you can find her riding her horses, hiking, at Church or reading.

Real Ear

Real Ear Measurement (REM) is: the measure of SPL (Sound) across all frequencies within an open ear canal; with the addition of an acoustic tip (dome, earmold, etc); and with the current settings of your aid compared to a standard target based on your hearing loss. REM records what is actually happening in your ear. For example, your daughter is getting married and she has picked the perfect song to serenade her groom to during the reception. Without doing a sound check of the acoustics in the high-ceiling ballroom, they may not realize that the song is inaudible to half of the guests standing in the back.

Rene Younie

Job Titles:
  • Patient Representative
Rene is warm and welcoming when greeting patients in our Chico office. She supports Christa with walk-in patients, coordinates repairs, and many other tasks to keep our Chico location running optimally. Rene says she finds UpState Hearing "a happy place to be, where each patient is treated like a part of the family." She was raised in Chico, then moved to Orland in 1993. Outside of the office, she enjoys life in the country with her husband, horses, dogs, cats, and chickens.

Scott A. Morris

Job Titles:
  • HIS Hearing Instrument Specialist
Scott is a sixth-generation Trinity County native, who has been with our office for eighteen years, first as a patient and currently as a Licensed Hearing Instrument Specialist. Scott not only fits, programs, and adjusts hearing aids, he also performs annual evaluations and hearing aid cleanings in Redding as well as our offices in Red Bluff and Weaverville.

Stacy Dunn

Stacy is one out of two Board Certified Hearing Instrument Specialists at UpState. She brings an abundance of knowledge and has been with UpState since 2007. She was born in Reno and raised in Delaware until she made her way to Redding. She has two kids and one grandson that keep her busy. Stacy loves to travel with her husband, Jason, and tries to do one international and two domestic trips a year. If you don't see Stacy in the Red Bluff or Redding offices, she is probably on Whiskeytown Lake.