VISUAL TARGETING® - Key Persons
ADOBE Visual Targeting® is the new industry standard in visual design research, trusted by Fortune 500s, Businesses, Bestsellers and Celebrities in 182 countries. A suite of 5 visual marketing research solutions protected by 3 United States Patents, Visual Targeting® design research technologies have been mentioned at Forbes.com as "the most powerful advancement in the visual style industries, that this century will see," and have been called "Another win for humanity," at HuffingtonPost.
Visual Targeting® allows designers, marketeers, branding experts, businesses and entrepreneurs, to discover what visual style elements any individual client, group target market, or demographic target market, needs to be shown, in order to maximize the probability that they will prefer and select a particular presented design option, above any other choice that they are presented with. It helps create the best design.
Visual Targeting® allows companies to create and deploy design solutions that are scientifically enhanced in order to elicit the highest possible consumer choice probability from the target markets that they are shown to. Born inside a branding agency, and Founded in 2007 in Malibu, California.
Visual Targeting® allows anyone to test anyone else's psychological subconscious Visual Tastes, Visual Response Patterns and Style Trends™ letting people learn powerful things about themselves, their clients, and their target audiences, that nobody knew before.
Barry Schwartz, after long study experimentation and proof has concluded that too much choice is "paralyzing" to consumers and economies, it reduces customer satisfaction, loyalty and brand equity. From a VisualTargeting® prospective this only a confirmation that marketing researchers are still not equipped yet to provide manufacturers with clear precise data about the exact and unique customers' desires and tastes. As a result, tons of unwanted products are being produced still lacking the ones that would make customers happy. People are forced to choose between the endless options, none of which suit their individual tastes. No wonder it is so exhausting and paralyzing!
The only way to overcome this obstacle would be to offer customers a product precisely matching what they like and want, not what we think they might like and not what they say they think they like. VisualTargeting® equips companies and artists with precise Visual Market Match coefficients and Visual Preference Guidelines prior to the stage of visual product improvement. People like visual solutions that match their visual taste and enjoy them longer.
VisualTargeting® allows companies to focus visual options and reduce expenses, while enhancing the remaining options' visual appeal, thus, relieving customer paralysis, satisfying customers and shareholders alike, adding to everyone's happiness and enjoyment, and increasing brand loyalty, which has a direct impact on profits (Target, 2008).
In this exquisite talk Malcolm Gladwell shows how "the way we think about taste" was "democratized" in the food industry about 20 years ago. By explaining this he actually proves the fundamentals of the Visual Targeting innovation in the industry of design. Each point of his talk is precisely relevant to the Visual Targeting concept, besides the fact that culinary taste and visual taste differ and require different ways to be measured and analyzed. People should not be asked to say what they think they like. They cannot always explain their own desires and tastes. How people feel about spaghetti sauce is of enormous importance. It's also true "mustard does not exist on a hierarchy, there are kinds of mustard suiting different kinds of people" and by underscoring variability "we aren't just making an error, we are doing ourselves a massive disservice."
To convince the audience that our tastes matter, such a prominent writer had to speak for almost 20 minutes, at such an honorable setting, 20 years after the revolutionary change, and after all profits made on the reinvented spaghetti sauce! How can Visual Targeting get everybody agreed quicker on the fact that we the people have visual tastes and desires, which matter and are of enormous importance. They are not often clearly recognized but they do determine people's choices and behaviors. What Is Seen is capable to make us feel "deliriously happy" if it matches our visual taste. Visual Targeting discovers unique market slices' visual tastes empowering designers and market researchers unlike ever before to discover exact "perfect" visual varieties of whatever product or idea they are selling, to maximize consumer appeal and therefore profitability.
According to Tony Robbins, "decision is the ultimate power" and some of people's strongest motivators are "empowering emotions." We are more emotionally charged with a positive feeling when we are exposed to visual designs, products, and environments which match our innate basic Visual Tastes. We feel more passionate and willing, to act on the message that such a design might be surrounding. This is exactly what VisualTargeting® technology is prone to do. It unveils individual's and markets' basic visual preferences, which are directly related to the emotions of desire, attraction, care, pride, joy, happiness and motivation. VisualTargeting® research motivates people to action by creating designs that bring "empowering emotions" which inspire decisions more powerfully than any other technology in the world today.
Job Titles:
- Vice President Product Marketing
In this heartwarming interview, global innovator and Founder of the Virgin Group, Richard Branson, reminds us of our responsibility to "radically change other people's lives for the better." He explains the value of inspiration and attraction, stating, "If I'm not interested in something, I just don't grasp it," and furthermore that building "a company is all about inspiring and drawing out the best in the right people." He goes on to teach that "if you treat people well, they will come back for more." Bringing the world-renown Virgin Airlines as an example, Branson exclaims "I love taking on the status quo and turning it upside down... If I fly on somebody else's airline and find the experience was not a pleasant one... then I think, well maybe I can create the kind of airline that I'd like to fly on." Reminding us that "there is a very thin dividing line between success and failure," just like the nearly invisible line between Visual Attraction and Repulsion, he reflects that while the Virgin brand stands for quality, "we have a lot of fun and I think the people who work for it enjoy it... We go in and shake up other industries and we do it differently, and the industries are not quite the same as a result of Virgin."
Indeed, the Virgin brand sets a new standard of visual experience and appeal, as anyone who has flown on the unprecedentedly beautiful, mood lit, lounge like, Virgin Airlines can attest to. Not only is the entire customer service experience seamless, the visual environment that Branson created for Virgin Airlines has turned what was previously quite literally an Air Bus, into a comparatively lavish Sky Lounge on wings. In fact, taking a closer look at the Virgin brand, one will find an intense attention to Visual Appeal and stimulation, and working hand in hand with, in Branson's words, "genius designer," Philippe Starck on many of Virgin's most recent designs didn't hurt, looking at Virgin Galactic.
Branson is a living testament to the power of VisualTargeting®, as the markets and countries have gladly embraced and awarded his exciting designer brands for decades, and it looks like he's just getting started. Branson takes ordinary, boring industries, and turns them into irresistibly attractive experiences, without ever neglecting the power of intensely satisfying visual design. In many ways, Richard Branson's achievements with the Virgin group are the epitome of visual excellence, and his commitment remains to not just satisfying, but indulging the markets' Visual Tastes and desires. Thus, Richard Branson has built one of the only companies that lives and breathes the fundamentals of VisualTargeting®, and he is handsomely rewarded by the worldwide consumer marketplace for always going above and beyond, to show them exactly what they want to see.