WINE MARKET COUNCIL

Wine Market Council is a 501(c)(6) non-profit organization focused on conducting cutting edge research on the U.S. wine consumer. All funding is generated by our Membership, with 80% of funds going directly to research studies and dissemination. Member organizations represent the full spectrum of the wine industry. Each year WMC conducts 3 to 4 major studies, with the topics selected by members and based on current needs within the industry. Topics range from consumer perceptions of sustainability, wine pricing, packaging, wine styles, ingredient labeling, wellness, responsible drinking, communication preferences, demographics, and many more topics. Members use the data to assist them in shaping effective brand and marketing strategies... Wine Market Council is dedicated to continuing to serve the wine industry as a scientific non-profit organization by providing cutting edge research on the U.S. wine consumer. WMC believes that wine is a beverage of moderation and, that when consumed..