WHY-Q

We can't stress enough how important a quality recruit is for any client looking to gain access to the highest level of insights possible. But we don't have to stress it, because we control it. At WHY-Q? we recruit in-house. We don't use purchased lists or vendors corralling people on the internet. It'd be easier, but it wouldn't give us the right kind of respondent. We do the recruit because we don't want it to be about checking boxes. We know what a quality respondent sounds like, and we listen for cues. Whether we are conducting one-on-ones in New York City, or shop-alongs in Shanghai, we do the recruiting ourselves, and stand behind the quality of our respondents... Since our beginnings, our single-minded mission has been to deliver to clients the most meaningful insights possible. While we draw upon deep experience with established best practices, we believe that uncovering the most game-changing insights often requires a custom approach. To do this we have adapted traditional..

Primary location: Venice United States