WMSH - Key Persons
Antoinette Maciolek is one of the region's most experienced and respected public relations professionals. Her career includes more than twenty years of diverse communications, media and public relations experience spanning a variety of profit/nonprofit sectors; ability to develop and execute highly effective communications strategies using a varied blend of media, techniques and relationships; proven leader in cross-functional management.
She is probably best known for her decade-plus leading the public relations efforts at The Philadelphia Zoo and her work with the American Diabetes Association as both Interim Executive Director and Senior Director for Marketing, Communications, and Foundations.
In her 11 years at the Zoo, she was responsible for public/media relations on local, national and international levels. She served as liaison between animal and marketing departments, on exhibit planning and operations teams, directed commercial production, was principal contact with media, directed public relations efforts during the infamous Zoo fire, and secured weekly television/radio appearances. In addition, she planned and executed grand opening for New Jersey Aquarium.
Her efforts placed the Philadelphia Zoo on the national media map with multiple appearances on Today Show, Animal Planet, Good Morning America, CBS This Morning, Regis and Kathie Lee and David Letterman; Story placement in USA Today, PEOPLE Magazine, NATIONAL GEOGRAPHIC, PHILADELPHIA Magazine, Wall Street Journal, New York Times and Washington Post.
She also developed the Zoo's crisis communications plan, wrote the script for documentary, White Lions, with renowned conservationist, Peter McBride, initiated and secured contract with major ABC affiliate to produce a one hour documentary resulting in a prime time special, and co-wrote and directed the documentary.
In addition to those assignments, Antoinette has provided both strategic and tactical direction for internal and external communications on behalf the James A. Michener Art Museum, ALS Philadelphia, Fresh Artists, Delaware County College, and Manayunk Development Corporation.
She also served on the board, created the communications plan, and chaired the gala for the Philadelphia Boys Choir, received the American Diabetes Association (National) Mission Appreciation Award '07, and is a graduate of LEADERSHIP Philadelphia Member and the FBI Community Relations Program (authored FBI cases for 100th Anniversary booklet).
In addition, Antoinette is an avid horsewoman and successfully completed intermediate and advanced equine certification courses presented by the National Thoroughbred Horseman's Association.
Job Titles:
- Head of Yellow Pear Media
Becky Elmuccio is the head of Yellow Pear Media, a boutique social media management company based in Haddonfield, NJ. Yellow Pear specializes in creating content and managing social media channels for small business clients in the Greater Philadelphia area. Becky attended Princeton University, where she was a US History major and received her Teacher Preparation certificate. She also received her Masters in Curriculum and Teaching at Columbia University's Teachers College. She taught elementary school for almost 10 years before shifting to be a stay at home mom in 2010.
Joy Johnson/Chief Financial Officer: Joy has served as the Chief Financial Officer for WMSH since 1998 and is responsible for all A/P, A/R, Billing, Payroll, 401 Administration, HR (personnel) administration, cash management, financial reporting, insurance administration, and liaison to WMSH's accounting firm.
Prior to joining WMSH, Joy served as the Accounting Manager for RBT/STAR Group. During her four-year tenure, she supervised a staff of seven as well as their related accounting functions (i.e., time management, production billing, etc.). She also was responsible for cash management, A/P, A/R, media billing, month end account reconciliation and various accounting projects.
Joy has also served as the Accounting Manager for Finnegan and Agee Advertising in Richmond, VA (acquired by The Martin Agency), and for International Thoroughbred Breeders in Hightstown, NJ.
Job Titles:
- Media Director and Account Supervisor
- Provident Mutual Life Insurance Company of Philadelphia As an Administrative Systems Analyst
Judy Patel/Media Director and Account Supervisor: Judy joined WMSH in January of 2009 and quickly moved into media buying and account coordination. A graduate of Saint Joseph's University in Philadelphia, Judy had studied Marketing with a minor in Spanish. Her minor offered her the opportunity to study in Madrid with St. Louis University In Spain.
After graduation, Judy joined Provident Mutual Life Insurance Company of Philadelphia as an Administrative Systems Analyst, later called a Consulting Services Analyst. For the next ten years, she performed time studies, facilitated re-engineering workshops, and assisted in organizing and administering the company's Quality Program.
As a result of these efforts, she analyzed procedures throughout the company, acquiring a working understanding of how to do almost every job. With her analysis, she determined staffing requirements and uncovered opportunities for improvement. She also worked closely with Quality Team Leaders, at first training them and then assisting their teams in finding improvements to their own procedures.
While at Provident Mutual, Judy began working toward an M.B.A. in Management Information Systems, but her original interest in marketing and promotion led her to change from that path. She left Provident Mutual to stay home with her two daughters. In anticipation of returning to the workforce, Judy began studying advertising at Rowan University and computer graphic design at Camden County College and from there joined WMSH.
Megan York Parker is a tactical marketing communication professional specializing in written communication. She crafts effective content for local and national companies, including both business-to-consumer and business-to-business organizations as well as non-profits. Her specialty is researching appropriate media outlets, identifying contacts, and forming relationships for strategic public relations placements.
Megan holds a master's degree in corporate communication and possesses over a decade of experience. From copywriting to online/social media marketing to account management to media planning to special event planning/execution, her experience runs the gamut across a broad range of advertising and public relations initiatives. Client relationships are paramount, in her opinion, as well as strategic, meaningful campaigns. Both find their cornerstone in concise communication. No request is too small; if it's important to her client, it's on her "to do" list.
Megan has worked for a number of leading Philadelphia agencies as a communications manager, writer, and client relations account director. Her byline has appeared in The Philadelphia Inquirer and Philadelphia METRO and her writing has appeared via press release in countless regional, national and industry publications. She currently specializes in business and marketing written communication and media relations as a Director at WMSH. She was also named a 2016 40 Under 40 by Southern New Jersey Business People (SNJBP) newspaper. Megan is passionate about animal rights and donates her services to many local animal rescue operations.
Job Titles:
- Director of Internet & Interactive Services
- Director of Internet Services and Senior Web Designer
Rob Harrington/Director of Internet & Interactive Services: An experienced Internet veteran, Rob is involved in the development and architectural phases for all of the major Internet projects that WMSH produces. Rob is also responsible for the Internet Marketing consulting services that the firm offers.
In addition to serving as WMSH's Director of Internet Services and Senior Web Designer, Rob is also the founder of Manna Design Works.
He is the Chairman of the Gloucester County Chamber of Commerce, a board member of the Non profit Development Center of Southern New Jersey, a board member on the Gloucester County Highway Safety Taskforce, which is run by the Prosecutor's Office, and serves on the Franklin Township Economic Development Commission.