YP RESOURCE - Key Persons
Kimberly Piercy - Account Executive Yellow Pages Association certified and trained in all aspects of managing & executing Yellow Pages ad placement. Ms. Piercy's customer focused approach to her work has won her awards and the accolades from some of the most challenging media buyers and business professionals. Her knowledge and perspective on client's needs is unsurpassed. Additional experience included working as the assistant to the Vice Chairman of Smith Barney and American Express.
Mark O'Halloran - President. Prior to starting Yellow Pages Resource, Mark served as President of a top 10 National Yellow Pages ad agency and possesses 18+ years of Yellow Pages experience. Recognized by publishers and industry professionals as one of the nation's leading experts in both print and online Yellow Pages advertising, Mr. O'Halloran's extensive knowledge encompasses all aspects of directory advertising from designing individual client's Yellow Pages campaigns to constructing Return On Investment models, to negotiating directly with publishers to drive down clients costs while increasing value. As the founder of Media Metrix and its Yellow Pages advertising division Yellow Pages Resource, his expertise is now available to not only national clients, but to local advertisers coast to coast who do not have the benefit of hiring a Yellow Pages ad agency. Mark is a hands-on-manager who is always available to discuss your particular needs.
Creative Director - As a degreed award winning graphic design professional, our Creative Director has over 10 years of Yellow Pages ad design experience at a leading National Yellow Pages ad agency including 6 years as the Creative Director. In his role as the Creative Director and previously as a Graphic Designer he personally designed ads for some of the nations most successful Yellow Pages campaigns. Designing and executing day to day production of thousands of Yellow Pages ads from two page Double Truck Process Color ads to small in column space ads to specialty products like On-Line YP art, Leader Ads, and Covers, his experience in design, catch phrase, and copy writing will revolutionize your image and results. As Yellow Pages Resource's lead designer, clients can capitalize on his expertise and skills previously available only to some of the nation's largest advertisers.