20-FIRST

As a thought leader in gender and generational balance, Avivah Wittenberg-Cox stands at the forefront of the future of work, the longevity economy, and the transformative potential of 60-year careers. With over two decades of experience as the CEO of 20-first, Avivah is a trusted advisor to global CEOs, leadership teams, and executive committees in over 40 countries. She is a Visiting Lecturer at Oxford's Saïd Business School, INSEAD, and Catolica Lisbon (where she co-directs the innovative Longevity Leadership Programme). Avivah serves on the Boards of the UK National Innovation Centre for Ageing (NICA) and the Chartered Management Institute's Everyone Economy. She is an Ambassador for the Stanford Center on Longevity and the Global Peter Drucker Forum in Vienna, and an Adjunct Professor at DePaul University in Chicago. In 2023, she was inducted into the Thinkers50 Hall of Fame.

Primary location: Nanterre France