ABC NAMEBANK - Key Persons


Naseem Javed

Job Titles:
  • Member of the LEADERSHIP Team
  • Founder ABC Namebank Now in 30th Year / Author Image Supremacy 2013 / Author Domination, the GTLD Name Game 2012
Naseem Javed is a world recognized authority on corporate nomenclature, global and domain naming complexities, and cyber affairs. He is founder of ABC Namebank, a world-class speaker, syndicated columnist and author of several books. Naseem has led teams and personally created the name identities; TELUS, CELESTICA, INTRIA, GENNUM, VINCOR, DUPLIUM, AGRICORE, POLLARA, TRANZUM, INTEQNA and ZARLINK and hundreds more. He has also helped clients on various naming complexities like IBM, General Motors, Texaco, Honeywell, Bell Canada, KPMG, Bell South, RBH, GENTRA, CENTERPOST, OMNI-TV, Royal Bank, Sasktel, Johnson & Johnson, Air Canada, Radio Shack, Merck, BBDO, Petro Canada, ROGERS and COMPORIUM and hundreds more. For the last few decades, Naseem has circumnavigated the globe and made his mark as a name identity expert. Born in Delhi, raised in Karachi, he has spent the last 40 years living in Canada. Thirty years ago, Naseem founded ABC Namebank International based in Toronto and New York. This small specialized consul tancy on corporate nomenclature and brand architecture offers thought leadership and provides answers on how these names directly impact the success and failure of organiza tions on the global scenes. Naseem has also authored an influential book, Naming for Power, delivered some 100 key notes, and written hundreds of articles. Naseem directs corporate teams in this naming process; he has personally created names for his clients that when combined pull tens of billions of dollars in annual revenues; he is recognized as a world authority on global naming and corporate nomenclature issues. Naseem stays active and up to date on the latest ICANN policies, which in coming years will completely turn the global cyber-namebranding and domain name scene completely upside down. A great speaker and a moderator, he opens the way for dynamic debate on the future of image and identity of corporations and where exactly they are headed; his talents are correctly spotting global naming trends, noting how they suddenly attack on existing powerful brands. Naseem is an award-winning graphic designer. He worked as marketing consultant on the 1976 Montreal Summer Olympics. Today, he works exclusively on global corporate nomenclature issues, leaving designing work to other brilliant agencies. Unless he is on a podium, somewhere around the world, Naseem is at his home just outside of Toronto, where he lives with his wife Lucie and son Tashi.