APRC

The Asia Pacific Research Committee (APRC) was setup in April 2009 as a result of common interests among the national marketing research associations in Australia, China, Japan and Korea. It has since grown to a committee of twelve marketing research associations with the addition of Thailand, Chinese Taipei , Malaysia, New Zealand, Australia, Mongolia and Indonesia. The APRC is now positioned as the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region... To enable the above aim, the APRC has created an annual Asia Pacific Research Conference that will leverage the regional conference held by research associations in the region. Each representative country of the APRC is to take a turn to host the Asia Pacific Research Conference.

Primary location: Auckland New Zealand